Marketing Operations Manager at EyeCarePro

What You'll Do

Campaign and Launch Execution

• Lead end-to-end delivery of our Book Launch, Software Launch, and Marketing Services funnel.
• Translate strategic ideas into clear project plans with defined outcomes, timelines, and ownership.
• Partner with sales, creative, and leadership teams to ensure cross-channel alignment and timely execution.

Funnel Management and Optimization

• Manage and optimize full-funnel campaigns from awareness to conversion.
• Use data-driven insights to identify friction points and performance gaps.
• Develop and oversee nurture sequences, landing pages, lead magnets, and conversion tools.

Brand Integrity and Quality Control

• Review copy, design, and layouts to ensure alignment with brand standards.
• Adapt messaging for a professional optometric audience.
• Maintain a client-value focus, ensuring all campaigns drive measurable impact.

Team Leadership and AI Integration

• Manage a small internal team and network of freelancers.
• Leverage AI tools (ChatGPT, Jasper, Midjourney) to increase speed, creativity, and efficiency.
• Build and document repeatable processes that reduce friction and improve consistency.

Marketing Operations & Collaboration

• Oversee workflows in Asana to track tasks, deadlines, and priorities.
• Remove blockers, surface risks, and keep stakeholders accountable.
• Create systems for efficient cross-functional delivery and reporting.

You'll Thrive in This Role If You:

• Have 5+ years of experience in marketing operations, program management, or campaign execution.
• Can independently manage cross-functional projects from concept to delivery.
• Understand funnels, lead generation, and conversion strategy deeply.
• Are comfortable reviewing creative assets for strategic and brand alignment.
• Move fast, stay organized, and maintain quality under deadlines.
• Use AI tools to streamline workflows and improve productivity.
• Enjoy managing people, processes, and technology to deliver results.