Marketing Operations Manager at Salt South Africa

Overview:

• A fast-scaling global SaaS company in the compliance automation space is looking for a tech-savvy, data-driven marketing operations specialist to take ownership of their marketing engine and turn it into a high-performing, fully optimised growth machine. This role is ideal for someone who thrives on building intelligent workflows, improving funnel performance, and leveraging AI and automation to create scalable, high-impact marketing systems.

Duties and Responsibilities:

• Manage and optimise the HubSpot CRM, including workflows, lifecycle stages, segmentation and campaign setup
• Build and implement automated lead nurturing and engagement journeys
• Develop dashboards and reports to track key marketing performance metrics and conversion rates
• Conduct A/B testing and use data insights to improve campaign effectiveness
• Oversee lead flow from acquisition through to sales handover, ensuring data accuracy and proper scoring models
• Identify manual or inefficient processes and introduce AI-driven and automated solutions
• Maintain integration between marketing platforms to ensure clean, reliable data
• Document processes and create best-practice guidelines for scalability
• Provide technical support and guidance to internal stakeholders on marketing systems

Requirements:

• 2-3 years’ experience in a Marketing Operations / Growth Operations / CRM-focused role
• Advanced hands-on experience with HubSpot (essential)
• Strong understanding of marketing automation, lead lifecycle management and campaign performance tracking
• Proven ability to analyse data and optimise workflows for improved conversion
• Experience working in a B2B SaaS or technology-driven environment is highly advantageous
• Exposure to AI tools and automation platforms (e.g. Make, n8n, Clay or similar) is beneficial
• High attention to detail with a proactive, solutions-driven mindset
• Strong communication skills and the ability to collaborate cross-functionally