Marketing Staff at Greggs Group

About the job

Marketer Duties And Responsibilities

• Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
• Creating editorial and content creation calendars for various media platforms and outlets
• Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
• Producing a brand style guide that best captures the company or client’s voice and mission
• Helping team leads set, allocate and monitor the budget of each project
• Meeting with clients to discuss brand guidelines, goals, budget and timelines
• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary,

Requirements
Marketer skills and qualifications:

• Effective writing, speaking, presenting and active listening skills
• Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable
• Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software
• Data analysis, critical thinking, problem-solving and decision-making
• Understanding of industry best practices
• Creativity, adaptability and familiar with current marketing trends
• Excellent collaboration and teamwork skills
• Project management skills, like goal-setting and deadline management
• Great organization, time management and prioritization abilities
• Comfortable in high-pressure and fast-paced environments.