Media Marketing Manager at Clarion Events

Requirements:

• Degree or equivalent qualification in Marketing Management
• 5 + years in a strategic B2B marketing role.
• Proven track record in creating successful marketing communications campaigns
• Proven use and understanding of complex databases and segmentation techniques
• Proven understanding of tracking & response reporting and analysing
• An excellent understanding of digital marketing techniques
• Project management experience

Responsibilities:

• Develop marketing strategy across a number of international brands
• Manage a team including a senior and junior marketer
• Define brand strategies across the portfolio
• Develop 6 and 12-month data acquisition strategy together with metrics and targets
• Develop and manage the global distribution strategy and database for all print and digital publications
• Develop marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising)
• Oversee organisation of both internal & external promotional activities, ensuring they are carried out efficiently and within agreed budgets
• Coordinate and manage all direct marketing plans & activities to ensure that the plans are delivered effectively and in line with plan
• Manage, monitor, maintain and regularly review relationships with key partners to ensure highest levels of service are continuously delivered and that we achieve the highest return on investment
• Develop and manage event partnerships with leading industry events across the globe and ensure onsite distribution is maximised with key industry events
• Develop and manage the dream-club marketing strategy, ensuring it’s aligned with the division strategy
• Develop and maintain systems & processes which effectively report on marketing activities effectively and efficiently
• Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing information
• Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
• Develop, manage & monitor budgets, providing accurate forecasts to feed into the budget setting process
• Train & Develop a team of highly skilled Marketing Co-ordinators

Competencies:

• Excellent project management, planning and organisational skills
• Above average interpersonal, written and verbal communication skills
• Ability to work independently under tight deadlines
• Outstanding analytical ability with acute attention to detail
• Good combination of creative and analytical skills, especially when dealing with databases
• Able to juggle multiple projects, work under pressure and meet deadlines
• Excellent people management skills, demonstrable experience of leading a dynamic marketing function, and a proven training & development track record
• Knowledge of Pardot & SalesForce (advantageous)
• Knowledge of social media analytics tools (advantageous)

Only suitable qualified and experienced Marketing candidates will be considered. If you have not heard from us within 30 days please consider your application unsuccessful.