Senior Account Manager at Dentsu

• The purpose of this roles is to support the Client Director in delivery on the account, managing the capabilities and team to ensure on-time delivery and excellence in execution. This is a key role in driving collaboration internally and externally with the client and partners.

Job Description:

Key responsibilities:

• Campaign Management: Have a basic to strong knowledge of planning, executing, and optimization of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, and programmatic networks.
• Client Relationship Management: Serve as one of the primary point of contact for clients, understanding their needs and ensuring their satisfaction.
• Performance Analysis: Monitor and analyse campaign performance using analytics tools, providing regular reports and insights to clients.
• Budget Management: Oversee media budgets, ensuring efficient allocation and spending to maximize ROI. Manage flow plans timeously and with accuracy.
• Collaboration: Work closely with cross-functional teams, including creative, analytics, and performance team, to ensure cohesive campaign execution.
• Innovation: Stay updated with the latest trends and technologies in digital marketing, testing new strategies to improve campaign performance.
• Strategy: Develop digital media strategies that will deliver results.
• New Business Development: Identify opportunities for account growth.
• Problem Solving: Address any issues or challenges that arise during campaign execution, ensuring timely resolution.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Advertising, or a related field.
• Experience: Minimum of 2-3 years of experience in account management, media planning and buying, or campaign management preferably within an agency setting.

Skills:

• Proficiency in marketing platforms (e.g., Google Ads, Facebook Ads Manager, Telmar).
• Basic analytical skills with experience in using analytics tools (e.g., Google Analytics).
• Excellent communication, interpersonal and presentation skills.
• Excellent organizational and project management skills.
• Ability to analyse data and provide actionable insights.
• Knowledge of media planning and buying processes.

Desired Attributes:

• Detail-Oriented: Strong attention to detail and organizational skills.
• Proactive: Ability to anticipate client needs and proactively address them.
• Team Player: Collaborative mindset with the ability to work effectively in a team environment.
• Adaptable: Flexibility to adapt to changing client needs and market conditions.