Media Project Responsible at H&M

Job Description

Do you want to join H&M on a journey, changing the way we define a seamless customer experience? Do you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand by setting customer centric communication plans across own, paid and store channels?

Then join us and take part in changing the way we work with omni.

On this journey we´re all working together to create the best omni customer offer for our customers and as a Media Project Responsible you will be a key player in making this happen. Reporting to the Head of Marketing and Communications, together with the rest of the Marketing & Communications team you will be responsible for setting a customer centric communications plan for all paid, owned and store channels, incl. briefing of agencies and content teams, to drive customer, brand & sales goals for our customer target group in the market. You will also be responsible to collaborate cross functionally to secure commercial activities that drive the sales performance.

Key responsibilities include but not limited to:

• Based on global media strategies, set the planning, implementation, and follow-up of the local paid media strategy

• Drive a successful implementation of global marketing campaigns across all bought media & store channels

• Perform analysis and share results and learnings for the different customer groups per media channel

• Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels, following up on results coupled to spending 

• Work collaboratively with local Merchandising & Visual teams to drive commercial activities

To be successful in this role, we believe you need to be a natural leader with a broad marketing knowledge and commercial experience that understands the total picture from growing brand to customer acquisition & retention. You have a good understanding of the local media landscape and knowledge of paid and owned channels with the ability to set and follow through on detailed plans. You have worked in retail or media agencies with planning & follow up of media and commercial activities and you are an expert in digital channels

Qualifications

We believe that you have the following qualifications:

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for open-minded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got. 

Besides your personality we see that you have:

• a degree preferably within Marketing, Communication or Business

• approx. 5 years of experience from a similar role, preferably in retail with strategic and operative experience of customer-centric media channels and commercial plans

• strong leadership experience from an environment where your business orientation, analytical ability and structure help you succeed

Additional Information

Please note that we will be using virtual screening and interviewing tools for this vacancy.

We know that diversity is what makes us strong. Our teams should consist of great mix of people that share and combine their knowledge, experiences and ideas. It leads to a positive impact on how we address challenges, what we perceive possible and how we choose to relate to our colleagues and customers all over the world.

Therefore, H&M is strongly committed to diversity and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas