Marketing Manager (CPT/JHB) at Santam Insurance

The role

• Santam’s Brand and Marketing team is seeking a commercially astute and growth-oriented Marketing Manager to support Strategic Partnerships and Kandua.
• This is a strategic marketing leadership role supporting ecosystem growth, platform scaling, and enterprise partnerships. The role will be based at either the Head Office in Bellville, CPT or the Santam Office in Sandton, JHB.
• The role will report to the Head: Brand and Marketing but will directly work with and support Santam Strategic Partnership and Kandua

What will you do?

• This role sits at the intersection of brand, ecosystem growth, and commercial enablement. The successful candidate will translate partnership and platform ambitions into measurable brand equity, demand generation, and revenue impact while ensuring alignment with Santam Group Brand standards.
• To drive growth, trust, and market preference for Strategic Partnership and Kandua by building, managing, and extracting value from strategic partnerships, while elevating the brand proposition across priority customer segments and partners. This role sits at the intersection of partner ecosystem development, brand marketing, and commercial enablement, ensuring partnerships translate into measurable brand outcomes and revenue impact.

To drive profitable growth, trust, and market preference for:

• Santam Strategic Partnerships
• Kandua

by building differentiated propositions, scaling demand and supply growth engines, and embedding AI-enabled, data-driven marketing capability.

The role spans two interconnected mandates:

Strategic Partnerships Marketing

• Develop and implement an integrated marketing strategy that enables profitable growth for Strategic Partnership. This includes, but is not limited to marketing strategy development, planning and execution within the guidelines of the Santam Group’s overall Brand and Marketing strategy:

Drive marketing enablement and positioning across Santam’s partner ecosystem, including:

• B2B and B2C partnership marketing
• Embedded insurance and ecosystem propositions
• Value proposition articulation across different distribution environments
• Cross-sell and portfolio penetration enablement
• Partner co-marketing and co-branding frameworks

Key Outcomes:

• Clear and differentiated partner positioning
• Growth in partner-led revenue
• Increased adoption and penetration across partner bases
• Measurable brand impact within partner ecosystems

Kandua Marketing

• Develop and implement an integrated marketing strategy that enables profitable growth for Kandua. This includes, but is not limited to marketing strategy development, planning and execution within the guidelines of the Santam Group’s overall Brand and Marketing strategy
• Support positioning Kandua as:
  • South Africa’s most trusted property services brand
  • A leading property services platform
  • The infrastructure layer for property services
• Derive Growth across:
• Consumer segment
• Enterprises
• Kandua Pro (Supply-Side Growth)
• Conversational & AI-Led Marketing

What will make you successful in this role?

KEY ACCOUNTABILITIES

• Develop and execute an integrated marketing strategy for Strategic Partnerships and Kandua
• Translate insurance propositions into partner-aligned narratives
• Align all activity to Santam Brand governance and strategy
• Build measurable growth frameworks
• Enable ecosystem driven revenue growth
• Influence of senior stakeholders including Exco level leaders
• Develop and manage annual marketing budgets
• Build AI-enabled, data driven marketing processes
• Monitor competitive activity and adjust positioning accordingly

SUCCESS MEASURES

• Partner driven revenue growth
• Increased cross-sell penetration
• Customer acquisition and retention metrics
• Platform adoption (APIs / AI / embedded distribution)
• Brand trust and awareness indicators
• Campaign ROI and performance marketing efficiency

Qualification and experience

• Relevant 3 years Bachelor’s business/marketing degree or equivalent
• At least 8 to 10 years related marketing experience,
• Minimum 4 years in financial services, B2B/B2C marketing with a proven track-record of strategic marketing capabilities.
• Thorough knowledge of the advertising, media and digital industries across all marketing disciplines and digital platforms

Proven experience in:

• Developing and executing digital content, retention and attraction strategies.
• Ecosystem or partnership marketing
• Digital performance marketing
• Enterprise marketing
• Marketplace or platform models
• Thorough understanding of the advertising agency processes and work methods

Skills

• Strategic marketing leadership
• Strong commercial acumen
• Growth and performance marketing expertise
• Brand positioning and narrative development
• Enterprise and ecosystem marketing
• Data analytics and performance measurement
• Effective communication, stakeholder influence, and executive presence
• Budget and project management
• AI adoption and automation mindset
• Thorough knowledge of the advertising and media industry and digital media platforms
• Strong interpersonal skills with the ability to work in a multi-disciplinary team and cross functionally with business partners.
• Sound budget management skills.
• Computer literate (Excel, Word and PowerPoint)

Competencies

• Strategic thinking and partner positioning capability
• Strong business acumen and macroeconomic awareness
• Analytical and decision-making capability
• Leadership and cross-functional collaboration
• Innovation and problem-solving
• Ability to operate at senior stakeholder level.
• Ability to execute at pace in a complex environment.