Members & Africa Direct Strategist at Wilderness

Key Responsibilities:

Client Relationships / Loyalty

• Identify and grow the members club & Build relationships across the group.
• Enhance their overall experience and drive more sales.
• Align with group growth strategies and guest experience projects.

Marketing / Communications

• Collaborate with the marketing and sales teams to create targeted campaigns and promotions
• Analyse databases for better communication and alignment with CRM systems in the direct channel.
• Keep members informed through newsletters, emails, and personalized updates.

Strategy / Sales

• Plan and execute events that align with members’ interests
• Identify and implement new initiatives to increase member engagement
• Coordinate and execute effective onboarding processes for new members, ensuring a seamless transition into our community.

Reporting & Analysis

• Monitor and report performance metrics to guide strategic decisions.

Candidate Profile

Personal Attributes:

• Strong organizational and time management skills.
• Willingness to travel as needed.
• Proven English literacy – read, write and speak fluently.
• Proven experience in data analysis and reporting.
• Strong knowledge of marketing, sales, operations and business processes.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively with cross-functional teams.
• Proficiency in MS, especially Excel and other data analysis tools.
• Strong attention to detail and problem-solving skills.

 Qualifications / Experience:

• A Degree/Diploma in Business Administration, Marketing or Communication, or related field.
• Minimum of 8 years of experience in travel industry sales or marketing.
• Strong experience in marketing communications a must
• Experience working in multiple countries or regions is a plus.
• Strong understanding of Wilderness rates and tiers is an advantage
• Knowledge of best practices in working with direct clients is advantageous.
• Ability to prioritize and manage multiple tasks efficiently.