Nutrition IMC Junior Manager at The Coca-Cola Company

• Provides delivery for integrated marketing communications capabilities and/or related functions programs within assigned brands and/or geographies
• Assists in ensuring marketing communications are integrated and delivers brand and business objectives
• Individual contributor that is fully proficient in applying established standards
•  Knowledge base acquired from several years of experience in particular area
• Works independently; may coach other professionals

KEY DUTIES/RESPONSIBILITIES:

Strategic Planning

•     Drive the strategic planning process of the business brief with local agency partners

Adapt and implement relevant Brand Stories that shape behavior:

•     Stories must have the power to Trigger and create loops, based on responsive incentives for consumers that drives organic participation and repetition across the system
•     Capable of creating “goose bumps” among the target consumers, the stories are so good that consumer will not want to miss them, they will love them.

 Develop Tactical Local Brand Experiences that shape choice, build habits and drive transactions:

•     Always on 365 Days Disruption- in right time and real time, that grows and repeat over time to build habits and expand edge, creating value to the system through transactions.
•     Evolve Connection model: Participation vs Reach, to drive scale and efficiencies
•     Grounded and embrace asks from the local experts like franchise leads and bottling partners.

 ROI - Focus on business results:

•     ROI against Business Objectives
•     Learning & improving with each yearly Iteration (sustainable and scalable)

Productivity Driven:

•     Optimal communication effort to drive efficient result
•     Be passionate about productivity and liberate funds to fuel more initiatives or make initiatives better
•     Maximize budgets and plans for effectiveness and efficiencies through better planning and buying, seeking partner values at onset.
•     Challenge all sacred cows, no matter how important they seem – if they do not strategically, economically and scientifically make sense, eliminate them, even if some interest groups put up resistance

 Agency and Partnership management:

•     P4P implementation -in collaboration with procurement identify agencies and partners, negotiate SOW, manage and inspire, build TCCC capability, compensate and evaluate based on business objectives.