Oncology | Brand Manager (Field) at Novartis

Job Description Summary

• The Brand Manager is the devoted Product Champion and is accountable for development and implementation of specific product marketing plans (strategic and tactical) to optimize profitability, market share growth and revenue growth in the short and long term.
• The holder of the role also plans and implements sales activities necessary to achieve agreed sales and market share objectives for defined Rx products in the territory.

Job Description

Major accountabilities: 

• Carrying customer facing activities primarily focusing on customer engagement at designated accounts, tackling pain- points of the full patient journey (Awareness, Diagnosis, Treatment, Follow up)
• Understand the challenges at designated accounts and formalize and provide customer centric solutions to overcome challenges and move the customer along the A – B Shift
• Acts as point of integration and collaboration for specific Novartis brands at designated accounts to ensure 360-degree account approach
• Within identified territory/account, develop business through specific projects and services and initiatives at a facility/hospital/clinic/department etc.
• Carrying brand management activities responsible for execution, monitoring and analysis of the agreed strategy and tactical plans to meet business expectations of the assigned brand(s)
• Runs market research programs & market insights for assigned brand/s and monitors/anticipates market development
• OCE development and execution in collaboration with digital manager
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines for assigned brands
• Identifies area market insights and opportunity via customer interactions
• Executes central marketing activities as well as regional initiated marketing activities for
• assigned brand/s
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives Set up monthly meetings with Cross functional team to ensure cross functional alignment
• Lead the cross-functional team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
• Forecasts on assigned brand/s
• Map key services to patients (patient support program) that can address challenges i.e. reimbursement etc.
• Submission and completion of P3 approval and reconcile as per SOP
• Training FF/cross functional team on disease and product as required
• Support the creation of a customer-centric approach, in alignment with Novartis V&B’s.
• Role carrying customer facing activities (50%), with an ability to orchestrate channels and cross- functional resources, engage both F2F and digitally, provide solutions beyond the product & use analytics to tailor engagement at designated accounts.
• To support HCP decision making and optimize patient outcomes in an ethical way.
• Purpose around improving the patient journey, as well as strong passion to create value and impact the stakeholders.
• Supports the achievement of Novartis business goals by implementing value-based solutions at designated accounts
• Role carrying brand management activities (50%) primarily focusing on developing/localizing assigned brand/s strategy, promotional campaigns & tactical plans within marketing budget in collaboration with TA head.
• Responsible for meeting/exceeding customers’ expectations, in coordination and alignment with the internal stakeholders, as supporting the business to achieve their targets while managing the dynamic market changes.

Minimum Requirements: 

Education:

• University degree in science and/or business, marketing or Equivalent is preferred

Work Experience: 

• 3 years project or brand management experience, with the healthcare/pharmaceutical sector 
• Demonstrated operational skills and performance delivery, ideally in leading transformational change
• Establishing and managing strategic partners
• Customer experience management (services & solutions)

Skills: 

• Agility.
• Asset Management.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (Plm).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Partnerships.

Languages :

• English