Online Marketing Assistant – In Office – Cape Town at Datafin Recruitment

ENVIRONMENT:

• A company who provides websites and online marketing solutions is looking for an Online Marketing Assistant to join the team.
• This role sits at the heart of the department's day-to-day operations, ensuring client accounts run smoothly and nothing falls through the cracks.
• This isn't a highly technical role, but you'll need a natural ability to manage a high volume of tasks. You'll report to the Head of Online.

DUTIES:

Key Responsibilities:

• Manage daily engagement across client Facebook and Instagram accounts.
• Create social media content and write engaging captions using Canva and AI tools.
• Plan and schedule social media posts, including monthly content calendars and holiday campaigns.
• Monitor advertising spend and boost posts within allocated budgets.
• Prepare and distribute monthly client performance reports.
• Manage new client onboarding and advertising campaign administration.
• Handle account administration and ensure all client deliverables are completed on time.
• Liaise with clients regarding day-to-day account requirements and queries.

Daily Tasks:

• Monitor notifications across all client social media accounts.
• Respond to comments and direct messages.
• Forward legitimate customer enquiries to the relevant clients for follow-up.
• Maintain and update tracking spreadsheets.
• Share property listings on Facebook.

Weekly Tasks:

• Plan and coordinate upcoming weekly social media activities.
• Research relevant articles and content aligned with each client’s brand and messaging.
• Promote posts through Meta Business Manager or standard post boosting.
• Monitor advertising spend, manage budgets and carry forward any unspent budget to subsequent campaigns.
• Meet with the Head of Online and freelancers to discuss workloads, new clients and upcoming tasks.

Monthly Tasks:

• Prepare monthly client performance reports.
• Distribute completed reports to all clients.

Ad Hoc Tasks:

• Set up and optimise social media pages for new clients.
• Collaborate with the team to resolve queries and account-related issues.
• Troubleshoot social media account challenges directly with clients.
• Provide general support across social media campaigns and client accounts as required.

REQUIREMENTS

• 1–2 years’ experience in social media within a formal working environment.
• Previous project management experience would be advantageous.
• Experience with Meta Business Suite, Canva and Facebook Ads.
• Experience with a social media management platform such as Metricool would be advantageous.

ATTRIBUTES:

• Comfortable using AI tools for content and marketing activities.
• Strong written communication skills.
• Excellent attention to detail with strong organisational abilities.
• Reliable and accurate with spreadsheets, tracking and record-keeping.
• Strong interest in social media, content creation and online marketing.
• Willingness and enthusiasm to learn new skills.