Ostomy Care: Market Manager at Coloplast

Key Responsibilities:

Develop the Ostomy Care growth strategy for South Africa:

• Across a diverse market, develop the mid – and long-term plan to drive growth in Ostomy Care, whilst driving day to day deliverables. Ensure strong alignment with key HQ functions, and with the Sales Team on opportunities, challenges and, importantly, issue identification and resolution.

Develop and deliver a strong local value proposition:

• Use insights and better understanding of market dynamics to formulate strong commercial and tactical plans supported by a relevant and clearly articulated value proposition. Develop effective product and service communication to drive brand preference.

Operational and strategic portfolio management:

• Locally, ensure that our market has a strong and relevant portfolio that truly reflects the market dynamics and that enables the delivery of our value proposition at product level.
• Drive market access through effective management of pricing and building relationships with key stakeholders in the market.

Stakeholder management and networking:

• Effectively collaborate to develop partnerships and alliances with key user associations and professional bodies ensuring a platform for driving standard of care in the ostomy care arena. Set up and manage advisory boards and user forums to support strategic direction.

Qualifications

• We are looking for an experienced, commercially minded marketer with a proven track record of implementing strategic marketing plans with high impact are essential for success in this role. You can thrive when working with ambiguity in a dynamic environment with many stakeholders and enjoy collaborating and communicating creatively to engage colleagues in your ideas. 
• Minimum 3 years Marketing Qualification - relevant experience in medical device industry would be preferable
• Strong project management skills across functions
• Strong business acumen, commercial understanding and can confidently present in any forum
• Strong analytical skills and good command of excel - excellent numerical skills with an analytical approach to Marketing and the ability to construct fact-based recommendations and business cases
• Strong ability to internalize the diversity and complexity of the South African market and to identify opportunities based on this
• Ability and willingness to travel 25%
• Strong belief in alignment with Coloplast Vision, Mission and Values