OUT Copywriter at OUTsurance

Job Description

• The role purpose is conceptualisation of marketing material, as well as writing and proofreading of copy, for all marketing needs ,internal and external ,traditional and digital ,primarily in English

Responsibilities:

• Develop high-impact copy: Create engaging content that resonates with our target audience across multiple platforms including websites, email campaigns, and social media.
• Brand consistency: Ensure all content maintains a consistent voice, style, and brand identity aligned with OUTsurance’s brand guidelines.
• Collaboration: Work closely with cross-functional teams to ensure messaging aligns with campaign objectives.

Qualifications

• Matric
• Relevant qualification advantageous

Experience

Essential

• Minimum of 5 years copywriting experience with a strong emphasis on digital content creation.
• Portfolio requirements: A strong portfolio showcasing expertise in creating engaging digital content across various formats. (Please attach with the application)

Advantageous

• Education: Bachelor’s degree in Marketing, Journalism, Communications or related fields is preferred but not required.
• Understanding of best practices for optimising content to improve search engine visibility.
• Experience working in an ad agency or financial industry.

Competencies

• Strong command of grammar and persuasive storytelling techniques tailored for digital formats.
• Proficiency in crafting compelling short-form copy optimised for social media engagement and conversion.
• Ability to refine content for clarity and accuracy while maintaining brand consistency.
• Strong ability to work on multiple projects simultaneously while meeting deadlines efficiently.
• Talent for brainstorming innovative content strategies that drive audience engagement.
• Proven experience working collaboratively with different teams and product owners within the company to align messaging effectively.
• Willingness to accept feedback constructively adjusting your approach accordingly without compromising creativity or quality standards.
• Capability to gather insights and tailor content to specific target audiences and objectives.