Paid Media Specialist at Accenture

Responsibilities (include but are not limited to):

Media planning

• Proficient in digital media planning
• Propose new digital channels for a client when they become available and are relevant
• Ability to set KPI’s for campaigns and budgets if they are not pre-defined
• Conduct research and find the insight in the research for proposals and campaigns
• Identify the right audiences and channels for a campaign
• Effectively manage media channels to deliver on cost, quality and timing targets
• Creative thinking on campaign execution using multiple digital media channels

Implementation

• Successfully implement social campaign set-ups
• Implement media plans
• Manage budgets spends accurately
• Manage programme execution and financial performance while ensuring that we deliver to KPI’s

Optimisation

• Review live data and recommend changes to affect overall campaign performance
• Manage key conversion points in the marketing funnel
• Manage and optimise landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of CTAs
• Collaborate with teams responsible for blogging, email, social media, in order to optimise each conversion path
• Optimise our marketing’s conversion paths
• Increase conversion rates and drive marketing-qualified leads
• Optimise the lead-to-customer conversion rate
• Increase funnel marketing efficiencies
• Achieve and in most cases exceed KPI’s for the business
• Proactively use optimisations and insights for future campaigns/iterations

Reporting

• Derive insights and propose tactics and recommendations
• Propose changes and channel experimentation for enhanced results

Qualifications

Requirements/Experience/Skills:

• Tertiary qualification in Digital Marketing
• Minimum 2 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency (or in a similar environment)
• Google certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video)
• Facebook certifications (Blueprint)
• GMP stack experience (DV360, SA360, experience in campaign manager)
• LinkedIn campaign manager
• Proficient in MS Office365 (i.e. Word/Excel/PowerPoint/Keynote/OneDrive etc.)
• Well-versed in digital (full digital eco-system/digital media landscape)
• Knowledge of websites and UX (for KPI setting on a lead model)
• Knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic) and keep abreast of all new offering
• Knowledge of programmatic service providers and their offerings
• Knowledge of analytics and reporting tools
• A strong ability to glean insights from data for reporting and proposals
• Intimate knowledge of other platforms that are mainstream and become widely adopted in our client’s space.
• A good command of the English language (both verbal and written)
• Strong time management skills
• Strong presentation skills
• Strong multitasking skills (ability work on multiple briefs at any given time)

Personal Attributes:

• Team player with the ability to work independently
• Ability to remain calm in a pressurized environment
• Able to receive constructive criticism and advice
• Accountable
• Deadline driven
• Solution driven
• Reliable
• Resilient
• Proactive
• Meticulous with attention to detail
• Self-starter
• Other: comfortable work on-site and comfortable to work on alcohol brands