Paid Media Specialist at PayFast

About the Position

We’re looking for a Paid Media Specialist to join our team and make their mark in a fast growing company.

Your main focus will be to develop and implement paid media strategies that enhance the company’s online presence and generate new account registrations. The role requires a proven record and excellent understanding of paid search and other paid media channels, analysis skills and at least 5+ years experience in industries across tech, fintech, banking B2B, digital agency or similar. You will be responsible for day to day management, optimisation and reporting for the various paid media initiatives.

You’ll be reporting to (and working closely with) the Digital Marketing Manager.

About you

You’re a fun, sharp and self-motivated person and can keep tabs on multiple moving parts in your job. You have a diploma or a degree in a relevant area (business, marketing, communication). You have a track record of successfully managing paid media campaigns across multiple platforms.

We are a tight knit team so interpersonal skills are important. 

None of these skills are required but it will probably help if you: have some knowledge of ecommerce, payments, B2B fintech and financial services.

Core Competencies

• Developing, presenting, executing, implementing paid media strategies that result in improved website conversions and brand awareness

• Campaign building, optimisation, testing, monitoring, planning, budget management, platform selection and reporting

• Proactively expanding, improving on or building new paid media campaigns based on objectives

• Ensuring there is cross channel strategy mix between Display/YouTube, Paid Social, Search and third party media that is analysed and optimised to achieve maximum results 

• Ad copy writing

• Briefing in design team on creative requirements when necessary

• Actively identify areas for business growth & media opportunities to help drive revenue

• Staying up-to-date on latest platform changes, new channels, media landscape and best practises

• Competitor analysis

• Giving input on landing pages and offering recommendations to improve the customer acquisition journey 

• Rolling out tests across relevant channels

Requirements:

• Relevant Qualification in Marketing, Business or Communication

• Google Ads (Search, Display, YouTube, Discovery)

• Facebook Business Centre, Twitter ads, LinkedIn ads

• How third party media partnerships work

• G Suite products

• Data Studio

• Google Analytics

• How to analyse data and draw actionable insights

• Well versed in the paid media  space

• Strong analytical skills & data-driven

• Collaborative in your approach to completing tasks and projects

• SEO Experience advantageous

• Technically minded

• Attention to detail

• Growth-oriented & Curious

• Proactive and self-motivated

• Keenly interested in trends and the digital landscape

• Excited about sharing your knowledge and training more junior members of the team

About the Company

PayFast was started in 2007 and has grown into one of South Africa’s leading online payment gateways. We are trusted by thousands of online sellers to process payments for them in a variety of ways, including credit cards, Instant EFT, Mobicred, MasterPass, Zapper and SCode. In mid-2019, PayFast became part of the DPO Group, spurring the growth of the largest African payment service provider.

We're a lean team in a fast growing company and excellent growth opportunities exist for the right candidates.

Perks

• Home expense policy for internet connection for remote working 

• Employees are eligible for a bonus after the financial year end, based on a combination of the employee's performance and the company's performance. 

• Work from home options

• Great company culture with many socials and special-themed days

• Extremely casual dress code

• Good coffee and free fruit

• Free continued learning via LinkedIn learning, Udemy, coding classes etc

• Competitive salary

• Company laptop

• Underground parking

Availability  

As soon as humanly possible (but we are willing to wait for the perfect candidate).