Paid Media Specialist at Salt South Africa

• A powerhouse in South Africa’s retail and e-commerce landscape is looking for a sharp, data-obsessed Paid Media Specialist to join their Digital team at their Cape Town Head Office.
• This is an opportunity to take ownership of performance marketing across two highly recognised retail brands, driving traffic, revenue, and measurable ROI in a fast-paced, high-volume online environment. You will not just be pushing ads live, you will be shaping strategy, optimising performance daily, and uncovering growth opportunities through smart data analysis and creative collaboration.
• If you live in Google Ads, understand the nuance between scaling and wasting spend, and get excited about ROAS improvements, this role offers real impact and visibility.

Duties and Responsibilities:

• Daily hands-on management and optimisation of paid media accounts across Google Ads, including Search, Shopping and PMAX, as well as Meta and TikTok
• Develop and implement PPC strategies aligned to each brand’s commercial objectives
• Conduct audience research, keyword analysis and ongoing competitor research to identify new growth opportunities
• Implement and monitor tracking solutions, including pixels and API integrations, to ensure accurate attribution
• Prepare detailed weekly and monthly performance reports with clear, actionable recommendations to improve ROAS
• Analyse campaign data and continuously optimise bidding strategies, audiences, creative variations and landing pages
• Collaborate closely with the creative team to guide high-performing ad formats and messaging
• Monitor digital trends and platform updates to keep campaigns competitive and innovative

Requirements:

• 2 to 3 years’ hands-on experience managing Google, Meta and TikTok PPC campaigns within a digital agency or e-commerce environment
• Strong proficiency in Google Ads, Meta Business Manager, TikTok Business Center and Google Analytics GA4
• Relevant degree or diploma in Marketing or Digital Media
• Current Google Ads and Analytics certifications
• Strong analytical ability with experience interpreting complex performance data
• Ability to troubleshoot tracking issues and make data-driven optimisation decisions
• Excellent copywriting skills and the ability to present performance insights clearly to stakeholders
• Highly organised, detail-oriented and capable of managing multiple deadlines across different brands