Paid Media Specialist at Salt South Africa

Overview:

• A fast-scaling, globally focused ecommerce brand is looking for a Paid Media Specialist to join its high-performance marketing team. This is not a typical “manage and report” role – it sits at the core of a modern, data-led growth engine where performance marketing, buying psychology, and AI-driven decision-making come together.
• Operating across international markets with meaningful ad spend, this environment is built for someone who thrives on numbers, patterns, and continuous optimisation. Every campaign, product page and creative decision is informed by data, and the expectation is to move quickly from insight to action.
• This role offers direct exposure to senior leadership, real ownership of budgets and performance, and the opportunity to shape how a globally selling ecommerce brand scales. It’s ideal for someone who enjoys digging into the detail, understanding what makes customers convert, and constantly refining campaigns to unlock growth.

Duties and Responsibilities:

• Own and manage paid media campaigns across Meta platforms for multiple international markets
• Optimise campaigns against key performance metrics such as acquisition cost, margin efficiency and overall return
• Allocate and manage budgets across campaigns, products and regions to maximise performance
• Continuously analyse campaign, funnel and product performance data to identify trends and opportunities
• Translate performance data into clear actions that improve conversion and scale revenue
• Work closely with creative teams to identify high-performing messaging, hooks and formats
• Contribute to structured testing frameworks for ads, audiences and landing experiences
• Optimise product pages and funnels for different regions based on performance insights
• Ensure accurate tracking, attribution and UTM structures across all campaigns
• Leverage AI tools to analyse data, identify patterns and improve campaign efficiency
• Identify opportunities to automate processes and improve marketing performance through systems thinking
• Stay close to global ecommerce and paid media trends to continuously refine strategy

Requirements:

• Minimum 2+ years’ experience in paid media or media buying, with strong focus on Meta Ads
• Proven experience managing and optimising campaigns with meaningful ad spend
• Strong analytical mindset with the ability to interpret data and make informed decisions
• Understanding of ecommerce dynamics and buying psychology
• Experience using AI tools in a marketing or analytical context is highly beneficial