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  • Posted: Nov 10, 2021
    Deadline: Not specified
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  • We have more than 15 years of combined experience in digital marketing. As a result, we excel at understanding your specialty and connecting you with your clients. We are proud to have many long-standing clients, in various industries, and the fact that 90% of our clients have been referred to us from already happy clients speaks for itself. We are spe...
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    Pay Per Click Specialist

    About the job

    Digital Fox is looking for a data driven and experienced Pay Per Click Specialist.

     

    About The Position:

    • This is a full-time position for a mid-level to senior candidate;

    • Compensation will fall within industry standards;

    • Work will be remote with regular in-person meetings in Cape Town.

     

    Requirements Google:

    • Able to set up Google Ads accounts in form of Google Search, Google Display, Shopping, Youtube, etc. including new beta features such as Google Performance Max

    • Able to source relevant keywords via KW Planner Tool and SEM rush plus draft compelling ad copy;

    • Have Google Ads and Google Analytics certifications via Google Skill Shop Academy;

    • Have the ability to operate Google TAG Manager and set up conversion tracking;

    • Able to troubleshoot conversion tracking issues;

    • Set up eCommerce tracking and goals in Google Analytics;

    • Able to Increase conversion rate through choosing suitable bidding models, keyword analysis, and optimize the account quality scores;

    • Able to report on KPI’s and working with Google datastudio and third party tools such as Oviond

    • Able to increase conversion rate through choosing ideal bidding models, keyword analysis, and optimizing the account quality scores;

    • Good with time management and client communication

    • Able to work in a small team and go the extra mile.

     

    Requirements Social Paid Ads:

    • Able to set up and optimise Facebook/Instagram, LinkedIn, TikTok and SnapChat ads

    • Set up custom audiences and conversion tracking

    • Create sales or lead funnels

    • Same tracking/reporting requirements as for Google Ads

    • Facebook Blue Print certificate a plus

     

    Skills & Responsibilities:

    • Draft and update ad accounts monthly with new ad copy;

    • Set up new ad accounts (Google Search; Shopping; Display);

    • Set up Google Analytics;

    • Set up conversion tracking of new accounts;

    • Draft and compile month-end reports for clients with results of previous month KPI’s and make suggestions for the following month;

    • Implement monthly feedback into campaigns;

    • Track and be fully responsible for daily ad spend on accounts;

    • Advise clients on ad spend budgets for each account monthly;

    • Optimise Ads accounts on a day to day basis;

     

    Successful candidates will receive a short practical assessment to complete at home and thereafter will be presented with an interview.

    Method of Application

    Please apply with your CV, a short intro stating why you are the perfect fit for this position and a reference of brands you worked with to [email protected]

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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