Pay Per Click Specialist at Digital Fox

About the job

Digital Fox is looking for a data driven and experienced Pay Per Click Specialist.

About The Position:

• This is a full-time position for a mid-level to senior candidate;

• Compensation will fall within industry standards;

• Work will be remote with regular in-person meetings in Cape Town.

Requirements Google:

• Able to set up Google Ads accounts in form of Google Search, Google Display, Shopping, Youtube, etc. including new beta features such as Google Performance Max

• Able to source relevant keywords via KW Planner Tool and SEM rush plus draft compelling ad copy;

• Have Google Ads and Google Analytics certifications via Google Skill Shop Academy;

• Have the ability to operate Google TAG Manager and set up conversion tracking;

• Able to troubleshoot conversion tracking issues;

• Set up eCommerce tracking and goals in Google Analytics;

• Able to Increase conversion rate through choosing suitable bidding models, keyword analysis, and optimize the account quality scores;

• Able to report on KPI’s and working with Google datastudio and third party tools such as Oviond

• Able to increase conversion rate through choosing ideal bidding models, keyword analysis, and optimizing the account quality scores;

• Good with time management and client communication

• Able to work in a small team and go the extra mile.

Requirements Social Paid Ads:

• Able to set up and optimise Facebook/Instagram, LinkedIn, TikTok and SnapChat ads

• Set up custom audiences and conversion tracking

• Create sales or lead funnels

• Same tracking/reporting requirements as for Google Ads

• Facebook Blue Print certificate a plus

Skills & Responsibilities:

• Draft and update ad accounts monthly with new ad copy;

• Set up new ad accounts (Google Search; Shopping; Display);

• Set up Google Analytics;

• Set up conversion tracking of new accounts;

• Draft and compile month-end reports for clients with results of previous month KPI’s and make suggestions for the following month;

• Implement monthly feedback into campaigns;

• Track and be fully responsible for daily ad spend on accounts;

• Advise clients on ad spend budgets for each account monthly;

• Optimise Ads accounts on a day to day basis;

Successful candidates will receive a short practical assessment to complete at home and thereafter will be presented with an interview.