Performance Marketing Manager at Sanlam Group

What will you do?

The Performance Manager will play a key role in driving growth of the business:

• Develop a unified growth strategy that aligns with SCS engagement strategy and the personal loans growth strategy.
• Build and manage budget, strategy  and reporting for digital performance media
• Identify opportunities for growth, using performance media to attract new users or customers and retain existing ones (with repeat SPL clients and SCS engaged clients)
• Work  with Heads of the business units and the digital marketing team to continuously plan,  interrogate and check performance – to enable agile pivoting and optimizing for quick turn-around.
• Manage media spend across paid social, SEM, display/DSP, influencers, affiliate and direct to publisher channels
• Use data to segment audiences for more personalized campaigns, optimizing targeting to ensure each segment receives relevant messaging
• Develop retargeting strategies to engage users who have shown interest but haven’t yet converted
• Track, measure, and report on key performance metrics identifying trends, bottlenecks, and opportunities for improvement  to the management team
• Manage day-to-day oversight to ensure key sales and performance metrics are met (weekends included)
• Implement and optimize campaigns to drive KPls
• Measure and Use data insights to report performance of all digital initiatives, and provide actionable strategies for improvement to meet business objectives
• Identify trends and insights and optimize spend + performance based on insights
• Plan and execute A/Band multivariate tests
• Keyword optimization 

Reporting requirements:

• Continuous performance update reporting on search and social performance in relation to KPIS and budget allocated
• Derive insights and propose tactics and recommendations on Search and Social Performance
• Propose changes and channel experimentation for enhanced results
• Provide regular updates to stakeholders, showcasing progress toward goals, key achievements, and areas needing attention
• Develop reports that demonstrate the impact of growth strategies

What will make you successful in this role?

• The ideal candidate will be creative, innovative, curious, with a winning team attitude. You love buying media, building campaigns, testing, reporting and data. You are highly goal-driven to not only meet but to exceed on a regular basis. You work well in a team and see the big picture.

Qualification and Experience

• Marketing Experience: 5+ years of experience in performance marketing, analytics, and conversion optimization. Experience should include managing large-scale digital campaigns and budgets across multiple channels (e.g., paid search, social media, SEO and SEM).
• Proven ability to drive results in a high-growth environment, with a demonstrable track record of meeting or exceeding revenue targets.
• Background in credit will be a bonus 
•  Proven track record of ability to optimize and scale campaigns
• Out of the box ideation for creative, targeting, and buying methodologies - Must be willing to pivot as markets shifts to test new strategies
• In-depth knowledge of pixels & Google tag manager
• 5+ years experience in data feed management & optimization across multiple channels
• 5+ years experience with direct response marketing 
• In-depth knowledge of web tools such as - Google Analytics, Tag Manager, Shopify, Facebook Analytics, Google Merchant Center
• 5 +years experience with all Paid Social platforms, SEM platforms, native platforms, influencer programs, DSP's, etc.
• Expert in media buying metrics and  Attribution Models

Knowledge and Skills

• Excellent communication and leadership skills, with the ability to inspire and lead cross-functional teams where necessary.