Performance Marketing Manager at Specno

The Role

As the Marketing Manager at Specno, your role will be to ensure that a consistent flow of high-quality, warm leads are funnelled into our sales pipeline. You will be responsible for:

• Developing strategies to convert high-quality potential clients into warm leads that can be effectively funneled through the sales pipeline. This might include, but will not be limited to paid advertising, SEO, content, Website, and PR strategies.
• Creating and managing Paid Advertising Content, specifically but not limited to, Google Ads, LinkedIn Ads, Referral sites, and re-advertising efforts on all these platforms.
• Managing the Specno website and continuously strategising on ways to keep it up to date and increasingly converting high-quality warm leads into the sales pipeline
• Ensuring that the required sales documentation or other relevant content (e.g SOWs, proposals, infographics, advertisements etc.) is developed, updated and iteratively improved upon to ensure that potential leads can be successfully funnelled through the sales process into a converted sale.
• Work with the Community Coordinator to manage and maintain an engaged audience through various communication strategies (e.g. email campaigns, relevant informational articles etc.)
• Work closely with the Community Coordinator in order to ensure all marketing efforts are aligned
• Report on the efficacy of strategies and all KPIs (e.g. number of leads, number of high-quality leads, cost per lead, aligning each of these with the platforms used to obtain them)

Who we’d like to meet:

• Based in Cape Town - or are looking to relocate to Cape Town
• 5+ years experience in performance marketing in the tech industry
• Experience working within a cross-functional team
• Actively responsive to fluctuating business workloads
• SEO and paid advertising experience in the tech industry
• Experience in conducting research to refine target audiences and continuously strategize to convert new high-quality leads
• Results-driven approach to creating impact and able to cite examples