Performance Strategist at Publicis Groupe

Role Purpose

• To act as the central performance spine for Client, bridging MarTech, data, and execution across Business Units, ensuring consistent delivery of performance outcomes, governance, and best-in-class frameworks across the account.
• This role connects upstream strategy (CX, 1PD, GMP, UX) with downstream execution (BUlevel performance teams) to drive measurable business impact.

Responsibilities

Core Responsibilities
Central Client Leadership (Digital & MarTech)

• Act as the primary performance lead for:
• Digital marketing Managers
• Martech & CX Leaders
• Drive strategic conversations across:
• GMP deployment
• First-party data (1PD) utilisation
• CX and UX optimisation
• Translate MarTech investments into clear performance outcomes and measurement
• Frameworks

Performance Operating Model

• Own and implement a unified performance framework across all Clients Business Units
• Provide functional leadership to:
• BU Performance Leads
• Client Success / Ops roles
• Ensure:
• Standardised KPIs, reporting structures, and optimisation cycles
• Alignment between planning, activation, and measurement

Integration: Strategy → Execution

• Act as the bridge between central strategy and BU-level execution
• Ensure:
• Campaign strategies are performance-led from inception
• Performance considerations are embedded into full-funnel planning
• Work closely with Starcom Client Leads to:
• Integrate performance thinking into overall campaign design
• Elevate digital maturity across ATL + Digital ecosystems

Performance Governance & Reporting

• Own centralised reporting architecture for client performance
• Standardise:
• Measurement frameworks
• Reporting cadence (weekly / monthly / exec level)
• KPI definitions across BUs
• Drive continuous improvement loops:
• Identify gaps → recommend interventions → track impact

Capability Building & Best Practice Deployment

• Partner with Publicis Head of Performance to:
• Bring global best practices into the Client environment
• Adapt solutions to local market realities
• Upskill teams across:
• Performance strategy
• Platform utilisation (GMP, data, CX tools)
• Measurement and attribution

Starcom Share of Voice & Influence within client performance manadat

• Strengthen Starcom’s positioning as a performance-first strategic partner
• Build credibility with:
• Digital
• Martech
• Business Unit stakeholders
• Ensure Starcom leads:
• Performance narrative
• Innovation agenda
• Data-driven decisioning

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Commerce, Data/Analytics or a related field (Honours or postgraduate qualification advantageous)
• Google Marketing Platform certifications (e.g. Google Ads, Display & Video 360, Search Ads 360, Campaign Manager 360, Google Analytics 4) advantageous
• Additional platform certifications (e.g. Meta Blueprint, TikTok, Amazon Ads) or data/analytics coursework advantageous

Experience

• 3+ years’ experience in performance or digital marketing, with at least 3 years in a strategic or lead role within a media agency or comparable environment
• Proven experience leading performance strategy across multiple Business Units, brands or markets, ideally on FMCG or large multi-category accounts
• Hands-on experience with the Google Marketing Platform stack (DV360, SA360, CM360, GA4) and paid search, programmatic and paid social activation
• Experience activating first-party data (1PD), including audience strategy, CRM/CDP integration and privacy-compliant data use (POPIA)
• Strong background in measurement and attribution, including KPI framework design, incrementality testing, MMM/MTA principles and dashboarding (e.g. Looker Studio, Power BI)
• Exposure to CX and UX optimisation, conversion rate optimisation and eCommerce performance
• Track record of translating MarTech investments into measurable business outcomes and presenting insights at senior client and executive level

Additional information

Key Success Metrics

• Improvement in performance KPIs (CPA, ROAS, conversion rates, lead quality)
• 100% alignment of performance frameworks across BUs
• Adoption and impact of GMP, 1PD, and CX initiatives
• Reduction in execution gaps and delays
• Increased client confidence in performance capability
• Growth in Starcom’s influence across client stakeholders
• Client Confidence Visible increase (qualitative + engagement)