Reporting & Insights Specialist at Publicis Groupe

Role purpose (Regional Digital Hub- Nigeria & adhoc CEWA Markets)

• Produces campaign reports, maintains dashboards, validates data sources and supports performance commentary and PCA development.

Responsibilities

Scope of role

• Campaign data gathering
• Dashboard maintenance
• Weekly & monthly reporting
• Data validation
• KPI tracking
• Variance identification
• PCA data support
• Performance commentary support

Core accountabilities

• Gather campaign performance data from agreed sources.
• Maintain dashboards and report templates.
• Validate data consistency with Ad Ops and platform reports.
• Track KPI delivery against the measurement framework.
• Highlight variances, trends and optimisation opportunities.
• Support PCA and Start/Stop/Continue outputs.
• Escalate unreliable or incomplete data.

Mandatory artifacts owned

• Mandatory artifacts owned
• Weekly / Monthly Report

Tracks campaign delivery and KPI performance.

• Dashboard Update
• Maintains the agreed reporting dashboard.

Data Validation Check

• Confirms data sources and figures are reliable.

Performance Variance Note

• Flags over- or under-performance.

PCA Data Pack

• Provides the evidence base for PCA.

Qualifications

Required competencies

• 2–5 years in campaign reporting or analytics.

Data accuracy

• Gather and validate data carefully.

Reporting discipline

• Update reports consistently and on time.

Analytical thinking

• Identify trends and variances.

Tool capability

• Comfort with reporting tools, spreadsheets and dashboards.

Communication

• Explain results clearly.

Collaboration

• Work with Ad Ops, specialists and planners.

Additional information

How performance is measured

• Report accuracy
• Error rate in reports.
• Reporting timeliness
• Reports delivered by agreed deadlines.
• Data validation
• Percentage of reports with validated data sources.
• Variance escalation
• Major variances identified and escalated.
• PCA readiness
• PCA data packs completed on time.
• Insight quality
• Quality of commentary and interpretation.