Principal Marketing Specialist, French & English Speaking at NTT Ltd.

Position Summary/purpose

• The Marketing Principal Specialist is responsible for leading and executing the end-to-end marketing strategy for NTT DATA in Luxembourg, with a strong focus on demand generation, pipeline acceleration, and brand positioning. This role acts as a strategic partner to the Managing Director and regional sales leadership, aligning marketing initiatives to business priorities and revenue targets.
• The individual will own the development and delivery of integrated marketing programs tailored to the Luxembourg market, leveraging a mix of digital, events, and partner-driven activities. As a senior marketing professional, the Marketing Principal Specialist will bring deep expertise in B2B marketing, campaign management, and stakeholder engagement, ensuring measurable impact on pipeline growth and customer acquisition.
• This role requires a balance of strategic thinking and hands-on execution, along with the ability to operate effectively within a global matrix organization while addressing local market dynamics.

Key roles and responsibilities

In this position you will be required to:

​Market Ownership & Strategy

• Own and execute the country-level marketing strategy for Luxembourg, aligned with regional and global business objectives.
• Translate business priorities into targeted marketing plans that drive demand, pipeline, and revenue growth.
• Act as the primary marketing advisor to local sales leadership and key stakeholders

Demand Generation & Campaign Execution

• Plan, execute, and optimize integrated demand generation campaigns across digital, events, content, and partner channels.
• Drive account/industry focused initiatives in collaboration with sales teams to target strategic accounts.
• Manage the campaign lifecycle and marketing calendat, from planning and segmentation through execution, reporting, and optimization.

Sales Alignment & Pipeline Impact

• Partner closely with sales teams to ensure strong alignment on priorities, messaging, and target accounts.
• Contribute directly to pipeline creation, acceleration, and conversion through data-driven marketing initiatives.
• Support sales enablement with relevant content, tools, and insights.

Stakeholder & Cross-Functional Collaboration

• Collaborate with regional and global marketing teams to leverage campaigns, assets, and best practices.
• Work with industry, solutions, and partner teams to tailor messaging and programs for the Luxembourg market.
• Manage relationships with external agencies, vendors, and partners as required.

Brand & Market Presence

• Strengthen NTT DATA’s brand awareness and market positioning in Luxembourg.
• Oversee local events, sponsorships, PR, and thought leadership initiatives.
• Ensure consistent brand messaging aligned with global guidelines.

Performance Management & Reporting

• Define KPIs and track marketing performance, including pipeline contribution, ROI, and campaign effectiveness.
• Use marketing automation and CRM tools to monitor, analyze, and optimize program performance.
• Provide regular reporting and insights to stakeholders, with a focus on continuous improvement.

Budget Management

• Own and manage the local marketing budget, ensuring effective allocation and ROI
• Track spend and performance against agreed targets
• Continuous Improvement & Innovation
• Stay current on B2B marketing trends, tools, and best practices
• Identify opportunities to innovate and improve marketing effectiveness, particularly in digital and data-driven approaches undefined

General knowledge, skills and attributes

(some examples below or delete if not applicable)

• B2B Marketing & Demand Generation Expertise
• Commercial Acumen
• Strategic Thinking & Execution
• Data-Driven Mindset
• Stakeholder Management & Influence
• Global Collaboration
• Digital & Marketing Technology
• Results Orientation
• Required Capabilities Framework

Qualifications

Education required

• Bachelor’s degree or equivalent in Marketing Management or related field.

Certifications required

• Relevant certifications in marketing automation, CRM platforms, or digital marketing (e.g., Salesforce, Marketo, Google Analytics) are advantageous.

Work experience required

• Minimum of 7+ years of experience in B2B marketing, with a strong focus on demand generation and integrated campaign management.
• Proven experience working in a global, matrixed organization, ideally within the IT services or technology sector.