Job Purpose:
- To drive product strategy, business development, and marketing execution across Olympus Surgical Endoscopy, Surgical Devices, ENT, and System Integration (SI) portfolios. The role focuses on translating market insights into strategic initiatives, supporting complex solution selling, and ensuring successful product positioning, innovation adoption, and integrated solution rollouts.
Main Tasks/Responsibilities:
Product Management & Lifecycle:
- Manage the full product lifecycle from introduction to phase-out.
- Define product positioning, segmentation, and pricing strategies.
- Ensure alignment between global product strategy and local market requirements.
- Drive portfolio optimisation and product mix to maximise growth and profitability.
Market Analysis & Business Development:
- Conduct detailed market analysis, segmentation, and opportunity identification.
- Monitor competitor activity, pricing strategies, and technological developments.
- Identify and develop new business opportunities, particularly in surgical innovation and integrated solutions.
- Develop robust business cases for new products, technologies, and SI solutions.
Marketing Strategy & Execution:
- Develop and execute comprehensive marketing plans aligned with commercial objectives.
- Drive targeted campaigns, promotions, and awareness initiatives.
- Coordinate and manage participation in congresses, workshops, and industry events.
Sales Enablement & Support:
- Partner closely with Sales Managers and Sales Representatives to support execution.
- Provide product training, tools, and technical support to the sales team.
- Support key customer engagements, particularly for complex capital and SI opportunities.
- Equip the sales team with effective value propositions and solution-selling capabilities.
System Integration (SI) & Solution Development:
- Support the development and commercialisation of integrated theatre solutions.
- Collaborate with technical, project management, and service teams to design and position SI offerings.
- Develop value-based propositions for hospital infrastructure and digital integration projects.
- Support rollout and implementation of SI solutions in collaboration with cross-functional teams.
Product Launch & Innovation:
- Lead and coordinate new product launches and rollouts.
- Drive adoption of innovative surgical technologies and digital solutions.
- Collaborate with global teams on pipeline products and innovation strategies.
- Ensure effective market entry and uptake of new solutions.
Customer & Stakeholder Engagement:
- Engage with surgeons, theatre teams, hospital management, and technical stakeholders.
- Build and maintain relationships with Key Opinion Leaders (KOLs).
- Support clinical education initiatives and workshops.
- Gather and translate customer insights into actionable strategies.
- Engaging with, building and maintaining relationships with the relevant clinical societies
Operational & Compliance Responsibilities:
- Support accurate forecasting and demand planning.
- Ensure compliance with regulatory, quality, and company standards.
- Provide input into tender processes and strategic bids.
- Maintain reporting on product performance and market insights.
Duties:
- Drive product strategy and lifecycle management.
- Support sales execution and complex solution selling.
- Lead product launches and marketing initiatives.
- Enable business growth through market development and innovation.
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Inherent Requirements
Requirements:
- Degree in Medical Sciences, Biomedical Engineering, Marketing, Business, or related field, or equivalent relevant experience.
- Postgraduate qualification in Business Management, Marketing, or MBA advantageous.
- Relevant clinical or technical certifications advantageous.
- Experience within surgical endoscopy, surgical devices, ENT, or related fields highly advantageous.
- Demonstrated experience in capital equipment and solution-based offerings.
- Proven track record in product lifecycle management, go-to-market strategy, and product launches.
- Experience in supporting complex, multi-stakeholder sales environments.
- Exposure to system integration, digital health, or hospital infrastructure projects advantageous.
- Strong understanding of operating theatre environments and surgical workflows.
- Knowledge of integrated theatre systems and hospital infrastructure (System Integration – SI).
- Ability to travel nationally to support product launches, training, and customer engagement.
- Strong analytical, commercial, and strategic thinking capability.
- Valid Drivers’ licence
Special Knowledge, Skills:
Knowledge:
- Surgical procedures, operating theatre environments, and sterile protocols.
- Surgical endoscopy systems, ENT applications, and medical devices.
- Integrated theatre systems, digital health solutions, and hospital infrastructure.
- Healthcare procurement processes and tender systems.
Skills:
- Strong analytical and strategic thinking capability.
- Product management and marketing expertise.
- Advanced communication and presentation skills.
- Ability to support complex, multi-stakeholder sales processes.
- Collaboration and stakeholder management skills.
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