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  • Posted: Dec 2, 2020
    Deadline: Not specified
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    Sanofi a global integrated healthcare leader, focused on patients’ needs. Our Ambition We are a global integrated healthcare company, focused on patients’ needs. We demonstrate leadership both in business achievements and in the communities in which we operate. We wish to be known for our ability to transform scientific innovations into therapeu...
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    Product/ Brand Manager - Nutritional Health

    JOB PURPOSE
    The Brand Manager is responsible for planning and co-ordinating consumer marketing programmes for the consumer healthcare portfolio in SOUTHERN AFRICA (South Africa, Botswana, Namibia, Lesotho), with support to Nigeria and Eastern Africa Hub.
    To achieve success it is critical that the Brand Manager

    • Utilises consumer market insight derived from market data and consumer focus groups to identify opportunities for new product development.
    • Provides clear communication to sales personnel and trade marketing on brand initiatives
    • Plan and implement all annual promoted brand activities in line with seasonality and appropriate budgets, to ensure achievement of all sales targets
    • Ensure all communication plans are actioned and achieved within budgeted levels and within regulatory/medical guidelines
    • Utilise the appropriate media type to communicate the brand message.
    • Work closely with Supply Chain (and manufacturing sites when necessary), Regulatory Affairs, Customer Service, Finance and Quality Department to ensure appropriate supply
    • Collaborates with Regional Brand Activators and global brand and marketing teams to ensure global priorities are translated into local objectives and plans if applicable

    KEY RESULTS/ACCOUNTABILITIES
    Contributes to the development and delivery of the strategic and tactical marketing plan designed to maximise marketing opportunities of the brand

    • Contributes to the development of a long-term growth strategy for the Nutritional and Sleep/Stress categories
    • Conceptualise and develops a 1yr, 3yr and 5 yr marketing strategy
    • Delivers effective operational marketing plans using consumer and market insight to maximise opportunities
    • Evaluates competitor activities and provides market analysis, identifying key trends and major drivers and leveraging opportunities that will impact Sanofi performance
    • Drives the budget setting process and tracks the brand marketing costs to ensure they remain within budget

    Implements brand marketing programmes in line with the company and brand objectives

    • Using consumer and market insight, develops key programmes and materials in alignment with the brand objectives within agreed timelines and budgets
    • Ensures effective implementation of promotional campaigns and adjusts brand strategy as required to meet regional requirements
    • Identifies Key Performance Indicators (KPIs) to measure and monitor the impact that the Sanofi brand approach has on customers and opportunities
    • Track KPIs on monthly scorecard, in order to track performance against targets (sales, BOI, brand equity measurements) and to drive continuous improvement
    • Drives monthly relationships with key opinion leaders and/or general practitioners to develop insights to improve brand performance

    Work closely with Supply Chain (and manufacturing sites when necessary), Regulatory Affairs and Quality Department to ensure appropriate supply

    • Provide best possible volume sales forecasts to enable uninterrupted supply, with specific focus on products with seasonal demand
    • Develop options in line with customer requirements and liaise with third party suppliers to ensure all customers’ needs are met in time and in full
    • Works with the Sales/Commercial and Trade Marketing Manager to maximise product distribution/display (retail product placement) on a continuous basis via direction of outsourced Sales and Distribution operation
    • Work with Sales and Distribution operations to minimise out of stocks at all times thus reducing any liabilities
    • Identify trading opportunities to extend the availability/distribution and visibility of the product portfolio

    Drives Brand Performance

    • Communicates marketing programmes to the sales force with clearly focussed priorities
    • Engages and motivates the sales force and cross functional teams and injects energy to deliver effective campaigns
    • Distils complex clinical and market data into clear promotional messages
    • Works effectively within the marketing and sales teams challenging the brand strategies and the status quo
    • Drive internal and external brand love (“build love marks”)

    NPD – New Product development

    • Project and execution management of key NPD projects within the Nutritional Health portfolio as well as Sleep/stress category .
    • Lead the innovation thinking on the brand and propose growth innovation ideas on the brand (s) managed (includes pack development, potential acquisitions and implementation of global innovations)
    • Manage innovation projects and stage-gate documentation for the brand (s) managed
    • Execute brand related Innovation (line extensions of managed brands)

    Specific objectives for the above to be confirmed once details of the project are understood.
    Environmental and Safety Leadership

    • To care for his/her own safety and wellbeing and the safety of others, and to co-operate with the company to ensure a safe place of work. Employees are therefore expected to: -
    • Support and conform to Company safety rules and procedures to ensure a safe and healthy working environment

    KEY WORKING RELATIONSHIPS
    INTERNAL
    Cross functional collaboration with:

    • Supply Chain, Regulatory, Legal, Medical Information, Pharmacovigilance, Customer Service, Communications, Finance, Procurement, Sales teams, Human Resources, Global Brand Activators, Zone Category leads, Customer Service, Trade marketing, Commercial, Digital marketing manager

    EXTERNAL
    Primary point of contact for:

    • Advertising agencies, Media and Digital agencies

    Secondary point of contact for:

    • SMASA, SAPHRA, Key Opinion Leaders (via regulatory and medical representatives)

    Occasional contact with

    • General practitioners

    SKILLS, REQUIREMENTS AND KNOWLEDGE REQUIREMENTS

    • Educated to degree level (marketing or communications) - preferred
    • Proven ability in consumer marketing (FMCG experience preferred)
    • Innovation or new product development
    • Demonstrate ability to conceptualise a brand strategy and develop through the line activity plan to support the strategy
    • Demonstrated ability to influence relationships and leverage knowledge internally across a matrix structure, to optimise opportunities with customers and achieve shared goals.
    • Proven ability to project manage a brand activity/campaign from conception to implementation
    • Proven commercial acumen, with clear understanding of the business market dynamics.
    • Proven analytical skills
    • Accountability and empowerment
    • Strong communication and presentation skills
    • Strong planning and organisational skills
    • Computer skills must include working knowledge of Excel, PowerPoint, Word and Outlook
    • Forecasting, budgeting skills
    • Negotiating skills
    • Agency management
    • Experience in trade marketing preferred

    Method of Application

    Interested and qualified? Go to Sanofi on sanofi.wd3.myworkdayjobs.com to apply

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