Product Manager Digital at The South African Broadcasting Corporation (SABC)

MAIN PURPOSE

To develop, manage and execute revenue generating digital strategies by coordinating digital activities across all SABC digital platforms / assets with the goal of generating revenue. Efficiently and creatively handle campaigns for various online marketing tools٫ including websites٫ streaming, OTT, podcasts, and blogs٫, – monetize all SABC digital assets.

KEY ACCOUNTABILITIES

• Develop, manage, and design layouts of communications such as presentations to drive digital revenue growth across all SABC digital platforms
• Planning, development and execution of digital sponsorship programs and campaigns, including online advertising, web site revenue strategy, social media, streaming, podcasts etc.
• Leading ongoing management of digital touch points.
• Developing and managing of digital sales proposals, day-to-day production, as well as campaign budgets and schedules.
• Monitor site analytics, metrics, and campaign reporting.
• In depth knowledge of SEO, AdWords, and other relevant programs.
• Developing and coordinating multimedia packages.
• Actively lead and manage in digital planning processes; of particular importance is the responsibility for the development of an innovative digital sales approach that is consistent with SABC brand’s/product’s unique market positioning, competitive environment, and consumer offering.
• Conduct reviews to establish traction and performance of digital assets across SABC digital platforms.
• Contribute to the growth and development of digital platforms by inputting into both marketing and programming strategies.
• Continuously provide sales and trade marketing strategies, assistance, and digital training to enable Account Executives to achieve platform targets on digital.
• Ensure that brand/s solutions are specific, relevant, and targeted at various sales segments.
• Present to clients and agencies to promote SABC Digital solutions.
• Practice cost containment always.
• Ensure consistent achievement of digital revenue targets and market share growth objectives.
• Ensure sustainable and profitable growth.
• Identify and develop bespoke/ non-standard digital offerings
• Identify and develop new or lapsed client packages specific to digital.
• Develop long term and short-term digital sponsorships packages
• Defend and grow brand/s digital opportunities
• Drive optimal sell out of inventory against revenue target
• Ensure collaboration with other Departments to optimize sales objectives
• Contribute effectively in the marketing and pricing guide strategy in conjunction with revenue management.
• Ensure effective marketing of Brand/s to maintain credibility and visibility.
• Ensure optimal utilization of research data to support decision making.
• Review and Report on the overall performance of digital assets in line with objectives and targets
• Inculcate high performance culture and always commit to excellent standards and delivery.
• Manage and assist in the trade marketing activities that are consistent with the stations’/platforms general business and marketing approach.
• Monitor, report on the operational risks and compliance.
• Ensure good governance and compliance with SABC policies and procedures.
• Contribute to the management of Sales risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
• Monitor compliance in line with OHS Act.
• Adhere to all Risk Management Plans in line with organizational Risk Framework (COSO Model):
• Monitor execution of internal risk audits associated with allocated and address gaps and provide execution of mitigation strategies.
• Evaluate all business plans against the Sales guidelines, policies, and SOP’s.
• Resolve audit findings, when applicable and recommended.
• Communicate with external and internal stakeholders, in order to ensure optimal delivery of Sales objectives.
• Create and maintain cross functional communication with other Divisions.
• Advance Company’s interest in all negotiations with external Stakeholders to maximise revenue generation.
• Develop and implement compelling and innovative client solutions.
• Adhere to all Performance Management System in accordance with organizational policy and procedures.
• Effective briefing and communication with departmental staff and other segments in the sales division.
• Complete individual Personal Development Plans (PDP).

MINIMUM REQUIREMENTS

• National Diploma or Bachelor’s degree (NQF 6 / 7) in Digital Marketing, Marketing Management, Communication or related qualification.
• 6 years’ Sales experience in Media Environment
• 3 years’ trackable sales experience in digital marketing within the broadcasting or marketing/advertising industry.
• Able to clearly define and articulate what is: Programmatic Advertising, Google Ad Action, Ads Relevance, A good landing page, a boosted post.
• Experience in advertising on the following channels, Google search, Google Display, YouTube, Google Apps, Facebook, Instagram etc.
• Deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple platforms.
• Strong management skills, excellent oral and written communication skills.
• Experience delivering digital campaigns
• Proficient with AdWords and SEO