Product Marketing Manager (E-commerce) at Black Pen Recruitment

Job Description

• Our Client is South Africa’s most trusted review platform; bringing consumers and businesses together to continue their focus on improving customer experiences.
• As a young, and dynamic company, they are looking for a Product Marketing Manager to join their team. In return they offer a great work environment with flexible working hours. 
• They are transparent, fun, vibrant, fast growing and create equal opportunities for all. 

Job type: Mid-level | Full-Time | Remote

Requirements

• Minimum of 3 years experience in a product marketing role 
• Collaborate skills - as a product marketing manager you will have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the engineering department, product management, press and PR and executives
• Communication skills - the ability to speak and write to a high standard is crucial. You will frequently have to present new products and write engaging copy, telling the ‘story’ of products, for various marketing channels
• Research skills - a crucial part of being a product marketing manager is gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques. 
• Experience working in SaaS business a bonus 

Responsibilities:

• Build on product messaging that sets our products apart from others in the market to give them a unique selling point 
• Communicate the vision and value of new products to the onboarding, customer success and sales team - Develop sales and customer success enablement tools that facilitate the selling process and adoption and usage of the product and features 
• Plan and participate in the launch of new services and products which involve several different departments - Brief the press and PR teams about new products 
• Take part in presentations 
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data 
• Use market research data to establish and validate product pricing 
• Create content such as feature support guides, case studies, videos, website copy and blog posts - Speak and present about products to both external and internal audiences 
• Test new goods and products 
• Research competitor offerings

We are looking forward to hearing from you soon!