Product Marketing Manager - Web3 at Opera Software AS

Role & Responsibilities

• Develop and execute a comprehensive marketing strategy for our new product targeting local markets in Kenya, Nigeria, South Africa, or Ghana.
• Conduct in-depth market research to identify trends, opportunities, and key players in the local fintech and crypto industries.
• Collaborate with cross-functional teams, including product management, to optimize product features and ensure market fit.
• Develop and manage marketing campaigns, including content creation, event planning, and digital marketing initiatives.
• Monitor and analyze the performance of marketing efforts, adjusting strategies as needed to achieve business goals.
• Maintain a deep understanding of local market conditions, regulations, and competitive landscape related to cryptocurrency.
• Build and maintain relationships with local partners, influencers, and media outlets to increase brand visibility and market reach.

Job Requirements

• Bachelor's degree in Marketing, Business or Engineering.
• At least 3 years of relevant work experience, ideally in the app, fintech, or crypto industry.
• Proven experience in product management or a high-level product mindset.
• Strong understanding of local market conditions with regards to cryptocurrency, including trends and key players.
• Excellent communication, presentation, and interpersonal skills.
• Self-starter with the ability to work independently and collaboratively with cross-functional teams.
• Familiarity with marketing analytics and tools to measure campaign effectiveness.

An Ideal Candidate’s Profile

• Prior experience in a product management role.
• Existing network of contacts within the local fintech and crypto industries.