Digital Advertising Specialist at Discovery Limited

Key Purpose and areas of responsibility may include but not limited to

• Implement campaigns and monitor campaign performance and document any AB tests and results
• Work with brand to update creative and ad copy monthly
• Implement day-to-day optimisations and conduct opportunity mining and work with Google and Meta account managers to look at better campaign optimisation or best practice
• Assist in monthly MANCO report updates with key metrics
• Keep a record of all changes made on central team Google docs
• Stay on top of digital advertising trends, skills, platform changes, and best practice and do yearly Google certification and Meta blueprint (as well as any other additional training)
• Ensure monthly invoices are signed off, allocated to the correct cost centres and paid on time
• Implement content marketing and Recommender campaigns

Personal Attributes (Power Skills)

• Values Driven
• Optimistic
• Learn on the Fly
• Resilient
• Instils Trust
• People Savvy
• Drives Results
• Problem Solver

Technical Skills

• 2 years
• Paid Search (Google Ads)
• Paid Social (Meta Ads Manager)
• Display Advertising
• Programmatic Advertising Platforms (e.g., DV360)
• YouTube Ads
• LinkedIn Ads
• TikTok Ads

Advantageous:

• UTM Governance & Tracking Hygiene
• Data Visualization (Looker Studio, Power BI)
• SEO / GEO Knowledge

Education

• Relevant marketing degree