Brand Manager (Digital) Mr Price at Mr Price Group

Job Description

• We’re looking for a Digital Brand Manager to bring our brand to life across all digital touchpoints and deliver seamless, inspiring customer experiences online.
• In this role, you’ll sit at the heart of our Digital, Brand, and Ecommerce teams - turning brand ideas into powerful digital executions, owning the look and feel of our e-commerce experience, and driving best‑in‑class content & digital campaigns across our site and App.
• If you’re a digital-first thinker who loves connecting brand storytelling with high-performing ecommerce experiences, we’d love to meet you.

Responsibilities

• The Digital Brand Manager is responsible for digital merchandising, UX execution, site wraps, content quality, and the ongoing optimisation of the brand’s digital presence and brand consistency.
• Execution of the digital strategy - set jointly by the Digital Head and Ecommerce Head - into a seamless, customer‑centric digital brand experience.
• You will be the operational and creative connector between key stakeholders (Brand Managers, the Ecommerce team, the social team and the Dev team), ensuring that seasonal campaigns, content, and UX updates land cohesively across all digital touchpoints.
• Manage and oversee the digital rollout of brand campaigns (seasonal, promotional, and tactical).
• Own weekly digital site briefs and collaborate with Brand team to ensure integrated storytelling online, as well considering and planning any reactive content.
• Manage certain aspects of digitally led omni-channel campaigns across departments (working alongside Brand Head).
• Deliver monthly performance insights and lead seasonal post‑mortems - provide these insights to the team for future content planning and strategies.
• Support innovation, including AI-driven tools for content and optimisation.

Qualifications

• 3–5 years’ experience in digital marketing, e-commerce content management, UX execution, or digital brand experience
• Ideally, have work experience in retail or fashion 
• Brand or Marketing-related degree or Diploma
• Experience working with digital merchandising tools and analytics platforms
• Background collaborating cross-functionally with brand, ecommerce, creative, and social teams
• Strong understanding of digital marketing, e-commerce, and UX fundamentals
• Ability to translate brand ideas into digital consumer experiences
• Excellent cross-functional communication and stakeholder collaboration
• Data-driven mindset with the ability to interpret insights meaningfully
• Highly organised, detail-oriented, and able to manage multiple streams concurrently
• Strong project and time management skills
• Creative judgement with a brand-first mindset
• Comfortable working in a fast-paced retail environment
• Strong interpersonal skills, including effective presentation and listening skills.
• High proficiency in Microsoft Excel, Word, PowerPoint and Outlook