Product Owner - Client Growth at Unifi Group

About the Role

• Unifi Africa is seeking a commercially savvy and data-driven Product Owner – Client Growth to lead the design and optimisation of software and systems that power client acquisition, onboarding, and retention across our operations in South Africa, Zambia, Uganda, and Kenya.
• This pivotal role sits at the intersection of growth strategy, user experience, marketing technology, and product development.
• You’ll be responsible for building and iterating the tools, journeys, and channels that help attract, onboard, and retain our customers—across online, mobile, and branch channels.
• The ideal candidate has a passion for scaling digital products in emerging markets, a solid grasp of client behaviour, and a proven track record of driving measurable outcomes in acquisition, conversion, and retention.

Key Responsibilities

• Own the product lifecycle for client growth-focused systems, from awareness through acquisition to retention — including marketing tools, client onboarding, and client growth and loyalty mechanisms.
• Design and optimise digital and in-branch client acquisition experiences, including SEO, tracking of marketing campaigns and linking with aggregators.
• Lead the development of web and physical client acquisition and onboarding tools, making it seamless for clients to start and complete their loan journey online or in-branch.
• Collaborate with the marketing and development teams to ensure a cohesive and compelling user experience.
• Define and maintain a product roadmap, working closely with local operations and marketing teams to align business needs with scalable solutions.
• Track, report, and communicate product performance and strategic growth metrics to senior stakeholders.

Qualifications, Experience and Requirements

• Bachelor’s or Master’s degree in Computer Science, Engineering, Information Technology, or a related discipline.
• 8+ years of professional experience, including 5+ years in product management, digital marketing, or growth roles within financial services, fintech, or e-commerce.
• Deep understanding of acquisition funnels, CRM, onboarding flows, and client retention strategies in digital or hybrid models.
• Proven success in driving measurable outcomes across the growth funnel: acquisition, activation, reactivation, and repeat use.
• Experience working in African or other emerging markets is strongly preferred.
• Knowledge of Agile product development, with hands-on experience using tools like Jira, Figma, and Miro.
• Certification in product management, growth marketing, or agile methodologies is a plus.
• Passion for Africa and commitment to improving access to financial services.
• Willingness to travel across the continent as needed.

Closing Date 19 August 2025