Programmatic Intern - Sandton at Dentsu

Key responsibilities:

• Focuses on day-to-day training
• Campaign Setup & Optimization: Assist in setting up, launching, and managing programmatic ad campaigns across various Demand Side Platforms (DSPs).
• Audience Targeting & Segmentation: Help research and develop audience segments based on demographics, interests, and behaviors to optimize targeting and maximize campaign performance.
• Performance Tracking & Analysis: Monitor campaign metrics, such as impressions, click-through rates, conversion rates, and return on ad spend (ROAS). Analyze results to identify trends and opportunities for improvement.
• Real-Time Bidding & Ad Exchanges: Gain exposure to real-time bidding (RTB) processes, ad exchanges, and how programmatic ad buying operates across multiple media channels.
• Creative Asset Management: Coordinate with the creative and design teams to ensure proper ad formats and specifications are met for all programmatic campaigns.
• Optimization Techniques & A/B Testing: Support the implementation of A/B tests for ad creatives, targeting strategies, and bidding tactics to improve campaign effectiveness.
• Budget & Spend Tracking: Assist in managing and optimizing ad spend to stay within budget and ensure efficient delivery of campaigns.
• Industry Trends & Best Practices: Stay up to date with the latest trends and developments in programmatic advertising, bringing fresh ideas and insights to improve our strategies and campaigns.
• Ask questions, ask for help.

Minimum Requirements:

• Matric Certificate
• South African ID
• Computer Skills