Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-...
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Campaign Setup & Optimization: Assist in setting up, launching, and managing programmatic ad campaigns across various Demand Side Platforms (DSPs).
Audience Targeting & Segmentation: Help research and develop audience segments based on demographics, interests, and behaviors to optimize targeting and maximize campaign performance.
Performance Tracking & Analysis: Monitor campaign metrics, such as impressions, click-through rates, conversion rates, and return on ad spend (ROAS). Analyze results to identify trends and opportunities for improvement.
Real-Time Bidding & Ad Exchanges: Gain exposure to real-time bidding (RTB) processes, ad exchanges, and how programmatic ad buying operates across multiple media channels.
Creative Asset Management: Coordinate with the creative and design teams to ensure proper ad formats and specifications are met for all programmatic campaigns.
Optimization Techniques & A/B Testing: Support the implementation of A/B tests for ad creatives, targeting strategies, and bidding tactics to improve campaign effectiveness.
Budget & Spend Tracking: Assist in managing and optimizing ad spend to stay within budget and ensure efficient delivery of campaigns.
Industry Trends & Best Practices: Stay up to date with the latest trends and developments in programmatic advertising, bringing fresh ideas and insights to improve our strategies and campaigns.
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