Regional Category Manager Animal Resilience and Feed Integrity - MEA at Mayfly Agri (Pty) Ltd

• A well-established global leader in the production and supply of nutritional solutions for the animal feed industry is seeking a Regional Category Manager to own the end-to-end strategy and commercial execution for a portfolio of health nutritional additives and mycotoxin management solutions across the MEA region. The successful candidate will drive revenue growth, market penetration, and category profitability by combining strong strategic thinking with hands-on sales support and cross-functional leadership.

Minimum requirements for the role:

• Must have a Master’s degree in Veterinary Science, Animal Science, Agriculture, or a related field
• Minimum 3 years’ experience in a similar category management, product management, or marketing role within the animal nutrition or feed additives industry
• Proven track record of driving sales growth and executing category strategies in the MEA region
• Demonstrated ability to work effectively in a matrix organization and manage multiple stakeholders
• Excellent interpersonal, communication, and presentation skills
• Self-motivated, well-organized, and capable of working under pressure while maintaining high quality standards
• Creative thinking with a strong customer and commercial orientation, plus genuine curiosity about animal nutrition solutions
• Strong proficiency in Microsoft Office tools especially Excel, PowerPoint, and Word
• Fluency in English (Written and Spoken); additional regional languages are a strong advantage
• Willingness and ability to travel approximately 30% of the time within the MEA region

The successful candidate will be responsible for:

• Developing, refining, and communicating the long-term strategic vision and short-term action plans for the Animal Resilience and Feed Integrity category in MEA.
• Identifying and prioritizing growth opportunities, competitive positioning, and market expansion initiatives.
• Monitoring sales performance, analysing trends, and delivering actionable insights to the sales teams to achieve and exceed revenue targets.
• Verifying and challenging sales forecasts, ensuring accuracy and alignment with business objectives.
• Providing operational support to resolve day-to-day sales and supply chain challenges.
• Collaborating closely with Marketing, Sales, Technical, Operations, and Supply Chain teams to ensure seamless strategy execution.
• Defining, tracking, and reporting relevant KPIs and performance metrics to senior leadership on a regular basis.
• Leading the planning and successful execution of new product launches, including timelines, budgets, and regional adaptation.
• Conducting continuous market intelligence on industry trends, competitor activities, and regulatory developments in MEA.
• Gathering and translating customer intelligence (needs, pain points, preferences) into product and solution enhancements.
• Overseeing the development and implementation of marketing campaigns, ensuring alignment with category strategy and local market needs.
• Adapting and localizing marketing materials, technical documents, and promotional tools for MEA markets.
• Designing and delivering training programs to Area Sales Managers, Technical Managers, and sales teams on product knowledge and selling skills.
• Acting as the primary liaison between the MEA region, Global Sales and Marketing (GSM), and the Specialties Business Unit (SBU).
• Working with the Business Analyst and Regional Technical team to generate insights, business cases, and improvement recommendations.