Regional Marketing Manager – Shared Services at Sage

Job Description

• The Regional Marketing Manager of our shared services division defines and oversees the execution and performance of the Africa and the Middle East region’s digital and brand strategy, encompassing all public (Web sites, landing pages, microsites, social sites) and private (customer portal, partner portal, sales portal) web properties. They will manage an integrated approach to paid, earned and owned digital media, as well as all supporting infrastructure (Web content management, analytics, social platforms, marketing automation platforms). They are also responsible for the integration of Sage’s end to end content and brand marketing strategy in an integrated approach, supporting success of all marketing programs from a demand and brand perspective.

Key Responsibilities Key accountabilities and decision ownership: (8 or 10 max)

• Lead and develop a dynamic team, driving success across the strategic pillars of Customer Success, Colleague Success and Innovation
• Drive and coordinate integration of digital strategy across all channels (content, paid media, social, web, SEO, blogs) within the Sage matrix organisation
• Ensure clear alignment of Brand Marketing within the overall regional strategy
• Ensure the Sage brand is at the heart of all we do
• Manage integration of content and social marketing strategy to both scaled acquisition programs as well as Account Based Marketing
• Define a primary set of digital key performance indicators (KPIs), and develop and manage a dashboard reflecting progress toward each KPI across the shared service division
• Prioritise best practice of aligning buyer’s journey for NCA and customer success lifecycle marketing
• Collaborate with and advise other functions (e.g. product marketing, communications, customer marketing, sales, customer service, customer success) to define the nature of, and desired outcomes from, digital journeys and experiences for primary audience categories (e.g. customers, prospects, partners, sales)
• Use analytics – often in partnership with marketing operations – to continuously audit and improve digital experiences and outcomes
• Directly manage and own digital programs in Africa and Middle East
• Stay abreast of emerging technologies, media opportunities, approaches and strategies from both a brand and digital perspective
• Act as the catalyst for digital and brand transformation, promoting cross-functional focus on customer experience
• Advise other functions, especially digital marketers and web developers, on digital and brand best practices spanning trends in media, assets and creatives driving action, interface design, user experience, new capabilities, privacy laws and regulations, and digital strategy compliance
• Drive testing of digital user interfaces (e.g. landing pages, microsites, portal pages)
• Create and maintain maps and use cases of digital activities and touchpoints for primary audience categories
• Work closely with IT and marketing operations to define business requirements for evaluation, acquisition, implementation and integration of digital systems
• Conduct internal and external stakeholder sentiment studies to improve digital experiences Skills, know-how and experience:

Must have: (5 or 6 Max)

• Proven experience in leading high-performance, dynamic teams
• Ability to engage and drive meaningful conversations with local and global VPs and decision makers
• 10+ years in roles of increasing responsibility in digital marketing, with a strong focus on digital go-to-market strategies, web design, digital media and analytics
• More than 3 years of experience with b-to-b social media and Brand Marketing
• Proven experience in content marketing from both a strategic and positioning perspective
• Development of strategic KPIs and comprehensive supporting metrics to guide optimisation, digital performance and report results
• Experience working with, and successfully managing high performance teams and agencies
• Depth of technical understanding necessary to understand what is currently possible and what is emerging from a digital technology trends perspective
• Strong experience developing high-yield digital inbound strategies from search engine marketing to social media

Preferred: (2 or 3 Max)

• Account Based Marketing experience advantageous
• Agency experience a plus
• Significant, verifiable experience optimising digital interfaces to drive deeper engagement and positive user experiences

Technical / Professional Qualifications

• 15+ years marketing experience
• 5+ years as a senior manager and contributor
• 5+ years’ experience leading a team
• Bachelor’s degree in marketing, user interface design, or quantitative/analytical field
• Relevant Google certifications (Google Academy)
• Digital Marketing Certification a plus

Key performance indicators: (3-5 Max)

• Attraction metrics/Web traffic
• Acquisition metrics/Web conversion
• Social and SEO metrics
• Optimisation metrics
• Internal and external sentiment metrics Direct reports:3 colleagues (social, content, paid media)