Regional On Trade and Events Specialist at The Heineken Company

Plan and deliver on the Regional On-Trade promotional and events calendar

Plan and deliver on the Regional On-Trade promotional and events calendar

Key Responsibilities

• Manage timelines for set up of all activities associated with each event and develop staff schedules.
• Loading of promotional sell in activities on reps’ salesforce schedule.
• Managing sales teams sell in and implementation against timelines – pro-actively driving implementation.
• Establish communication protocol and operating procedures with stakeholders to ensure policy adherence
• Setting up logistics with 3rd parties to deliver and build promotional elements – actively tracking and checking that customers received all elements planned for.
• Review standard metrics set for promotional and campaigns execution – adding as is appropriate for regional/ specific customer nuances.
• Monitoring of the promotions and rating implementation and effectiveness against pre-set criteria
• Provide pre and post events analysis. 
• Tactical planning and implementation of Regional Trade Marketing On Trade plan
• Effectiveness metrics review and reporting.
• Design region tailored promotions and events, aligned to the National Campaigns and Events calendar.
• Effectively communicate event plan detailing targeted consumers, success metrics, complementing trade activities etc to regional management
• Execute negotiated agreements with suppliers.

Experience

• Broad experience of commercial (5+ years) working in sales, customer marketing, retail or planning functions
• Experience of consumer / shopper marketing is beneficial
• Event Management beneficial