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  • Posted: Jun 16, 2022
    Deadline: Not specified
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    Bacardi is the largest privately held spirits company in the world, producing and marketing internationally recognized spirits and wines. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world's first light-bodied rum. Since then, our company has grown...
    Read more about this company

     

    Regional RTM Manager

    ABOUT YOU

    As the Sales Representative, you will be managing sales for Bacardi portfolio in the market. You will play a key role in building brand equity by leading and motivating the external distributors team. You will be responsible for optimizing best execution of local marketing mix in line with the brands’ global strategies.

    About the Role

    • Take overall responsibility all Regional Customers across the various channels
    • Build sustainable customer partnership and ensure benchmark execution of our portfolio
    • Lead, develop and coach 3rd Party sales team to execute commercial activities for our Portfolio of brands via a complex Route-To-Market.
    • Influence business strategies and plans to leverage the Regions unique dynamics, outperforming the competition and growing market share in both value and volume in the On-Trade and Main Market. 
    • Accountable for the execution of the commercial strategy within the designated accounts.
    • Owning, developing and driving the commercial agenda with customers.

    Responsibilities

    • Lead the commercial strategy for the region, third-party sales team and relevant cross-functional teams. 
    • Deliver Regional Trade and Main Market Plans (Financials; Share of Market; Net Revenue Management) 
    • Actively contribute to the overall strategy and decision-making process.
    • Drive the highest standards of execution throughout the region. 
    • Develop strong relationships with Regional Redistributors, Main Market, ORD’s (On Trade Regional Distributors)
    • Full ownership of trade universe optimizations through management of territory resources and people to best service the region. 
    • Responsible for formulating, executing and monitoring key business processes in the form of key value driver updates, bottom-up plan, creation and budgets
    • Lead key account demand forecasting internally and externally, to ensure 100% brand availability
    • Realize Regional strategic plans, supported by consumer trend insight, customer specific objectives and innovations
    • Define, identify and successfully execute growth projects in line with regional growth trends by category
    • Providing timely and reliable (mostly quantitative) reporting / information on results and developments (market, corporate accounts, competitors etc.)
    • Coordinate with Customer Marketing to deliver an activation platform that drives sustainable brand equity and transactions
    • Work in partnership with both internal and external stakeholders to deliver a winning regional strategy 
    • Develop exemplary collaborative customer partnerships through world class account plans and joint business plans 
    • Management of profit and NSV targets – “owning the numbers”
    • Manage regional GP % per case and drive premiumization 
    • Consistent execution of a clear, simple and powerful customer / channel strategy 
    • Apply decision making based on accurate data and regional insight to drive excellence in planning, execution and KPI measurements, taking corrective action as required 
    • Drive and measure the highest standards of execution for across all channels in the region 
    • Gather shopper and category insights to support the creation of impactful category strategies and breakthrough performance 
    • Participate in S&OP process – giving Regional-specific inputs and utilizing outputs to develop accurate forecasting 
    • Monitor, evaluate and advise on volume, trends and dynamics by channel
    • Negotiations of Sales Trading Terms and Regional deals
    • Accountable for Regional Account Budgets
    • Time spent will be 30% office bound and 70% in the Trade

    THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:

    • Suitable degree.  
    • Valid driver’s license
    • Experience - Minimum 3 - 5-year experience gained across commercial and other functions at management level 
    • Cross functional experience an advantage.
    •  Exposure across different channels and different levels of customer sophistication 
    • (Key Distributor, Key Accounts, Main Market, Field Sales with On Trade advantageous)
    • Track record of success in highly demanding sales organizations - FMCG/Alcoholic beverages will serve as an advantage 
    • Strong knowledge & demonstrated delivery in challenging trading environments, understanding of channel, pricing, negotiations and strategy development
    • Proven track record of delivering results across key performance dimensions

    PERSONAL QUALITIES

    • We want you to think differently; to challenge and explore; to stretch our business thinking.
    • You are passionate, driven, confident and collaborative – combining commercial acumen and creative flair and communication
    • Your entrepreneurial style will see you thrive on being the key customer contact, influencing internally and driving commercial priorities.
    • You will inspire others, bringing people along with you - coaching and building capability.
    • Do you dare to be different?
    • Are you willing to question ,challenge and innovate in pursuit of excellence

    Method of Application

    Interested and qualified? Go to Bacardi on careers.bacardilimited.com to apply

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