Regional Sales Representative at CLS Human Capital Specialists

Introduction:

• Our client, operating within the agricultural and industrial solutions sector, is seeking a driven and customer-focused Sales Representative for Livestock Equipment for their Cape Town (CPT) Branch.
• The role focuses on managing and growing sales within an allocated territory by promoting livestock equipment solutions, building strong customer relationships, and ensuring high levels of customer satisfaction.

Job Purpose:

• To drive sales growth and market penetration within the assigned region by actively managing customer relationships, promoting products and services, achieving sales targets, and ensuring professional after-sales support in line with company policies and standards.

REQUIREMENTS
Minimum education (essential):

• National Senior Certificate
• National Diploma or Bachelor’s Degree in Marketing, Business Management, or a related field (advantageous)
• Agri-Tech qualification (advantageous)

Minimum applicable experience (years):

• Minimum of 3 years’ relevant sales experience

Required nature of experience:

• Sales and customer relationship management within a defined territory
• Experience in sales, marketing, and order processing
• Preparing sales quotations and managing accurate order capturing
• Maintaining customer satisfaction and resolving customer concerns
• Exposure to agricultural, poultry, or piggery markets (essential)

Skills and Knowledge (essential):

• Strong negotiating and selling skills
• Excellent communication and report-writing skills
• Strong organisational and time management abilities
• Computer literacy in MS Office and relevant sales systems
• Financial literacy and commercial awareness
• In-depth knowledge of the poultry and piggery industry and markets

Other:

• Proficient in Afrikaans and English
• Valid driver’s license
• Willingness to travel within the region as required

KEY PERFORMANCE AREAS
Sales & Business Development

• Conduct regular sales visits to existing and prospective customers.
• Promote products and services to grow order intake and spares sales.
• Achieve agreed sales targets within the allocated territory.
• Identify new business opportunities and expand the customer base.

Customer Relationship Management

• Build and maintain strong, long-term customer relationships.
• Ensure high customer satisfaction levels in line with company standards.
• Identify and resolve customer concerns and service-related issues.
• Provide product support in collaboration with service and operations teams.

Sales Administration & Reporting

• Accurately capture orders and maintain sales documentation.
• Prepare and issue comprehensive sales quotations.
• Maintain and update the sales database.
• Submit regular sales, service visit, and call reports.
• Ensure compliance with company credit and sales policies.

Market Intelligence & Product Knowledge

• Monitor competitor activity, pricing, products, and market trends.
• Maintain up-to-date product and technical knowledge.
• Participate in trade shows and industry events when required.
• Liaise with internal departments to ensure stock availability and service delivery.

Closing:  2026-01-17