Retail Marketing Lead (Samsung CentralAfrica) at Samsung Electronics

KEY RESULT AREAS

• Lead Retail Strategy development and implementation for all SCA markets (IM + CE divisions, all products)
• Deliver localized amplification toolkits that deliver flagship initiative and promotional sell-out targets (IM + CE divisions)
• Grow Samsung Retail Assets (SES/SMS) Profitability YoY
• Improve Field Force management, learning & development engagement as well as incentive platform (Samsung+)
• Improve Sell-out data coverage YoY (Retail Universe Surveys + Retail Mapping)
• Drive data visibility and improvement plans (Antenna Store/MCS project)
• Engage with branch Retail teams to ensure in market delivery and execution (KPIs, performance)

MAIN PURPOSE OF THE JOB

• Adopt and localize Global Retail & Marketing Strategies and ATL/BTL assets for the African Environment
• To manage the Retail team as strategic partners to PMs in order to optimize in-store activity and thereby increase sell-out
• Develop tactical plans within retail to ensure Samsung Objectives are maintained.
• Reporting back on retail performance to all key stakeholders
• Build the right capability across branches for Retail Marketing.

QUALIFICATIONS

• A relevant commercial qualification

EXPERIENCE

• Minimum of 5 - 10 years retail sales experience
• FMCG / Retail experience
• Relationship Management
• Sub-Saharan Africa Retail / Marketing experience highly beneficial

CLIENTS

Internal:   

• Allocated business units

External:

• Retail Service Providers
• Creative Agencies
• Disty & Retail Partners

KPA/ MAJOR TASKS

(MAX 5)

   1. Retail Operations

• Localize Global RM Frameworks & processes
• Collaborate with Marketing & PMs to deliver Retail amplification toolkits behind initiatives
• Collaborate with RM Visual Merch + Channel Manager on BTL activation of marketing plans
• Adapt / Create MDE & Phone+ strategy for retail and deliver toolkit for branches
• Monthly brief and directives to branches
• Weekly Status meetings

2. Field Force Management

• Adapt global support material for local relevance
• Provide strategic direction on FF allocation, optimization and incentives with sell-out focus
• Collaborate with Biz Innovation to improve sell-out data collection and validation methods
• Develop surveys to monitor execution and gather FF feedback
• Look for business opportunities to drive regional scale

3. Retail Innovation

• Lead Retail Universe refresher cycle ( 1 x year) and Retail Mapping refresher cycle (4 x year) in each branch & division
• Look for new opportunities to expand business
• Collaborate with Marketing intelligence on competitive response models

4. Retail Learning & Development

• Adapt global/SSA trainings to Rest of African context
• Align Retail FF and function capability calendar
• Implement training scoring + track quality

5. Retail Team

Manage priorities and support structures to enable KPI delivery and execution