Retail Media Specialist at Unilever

JOB PURPOSE

• Lead the planning and execution of retail media strategies to drive impactful digital campaign performance across key retailer platforms. This role partners with internal business units and external retailers to optimise media investment, guide platform-specific activation, and deliver data-driven insights. As the central point of contact for retail media and performance marketing, you will ensure seamless collaboration, effective campaign delivery, and continuous optimisation to maximise ROI and business growth.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Drive and execute holistic retail media planning and budgeting process that is in line with the brand, customer, and shopper jobs to be done (JTBD)
• Build retail and performance media strategies converting shoppers into buyers, leveraging search, display, and performance media.
• Leverage shopper data to drive media planning, execution, optimization delivers best in class ROI while integrating retail media plans into holistic media strategy.
• Build best in class retail media JBPs from scratch that include media rate cards as well as accountable measures such as brand safety, viewability, fraud!
• Build and establish data driven and best in class retail strategic media framework and agile WOWs for tracking, reporting and execution with the retailers.
• Be the business partner for the different internal stakeholders to drive holistic planning and media strategies.
• Drive innovation, especially with new ways into commerce – social, live streaming etc.
• Improve media standards, and accountability of Unilever media investment.
• Improved use of signals and data to drive conversions efficiently.
• Key interfaces: Media teams; Retail media partners; Media agencies; Shopper marketing; Customer / eCommerce leads; Brand marketing

WHAT YOU WILL NEED TO SUCCEED

EXPERIENCES & QUALIFICATIONS

• Bachelor’s degree in Marketing or related field
• 3 - 5 years of experience within eCommerce and / or performance media
• Working knowledge of Retailer / Omni Media ad products and tools
• Ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Eager to take smart risks and champion new ideas.
• Ability to analyze and propose data-driven solutions, with exceptional attention to detail.
• Communication and collaboration skills that enable you to earn trust up, down, and across the company.
• Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business.
• Understanding of overall media planning process, agency management, and ability to lead teams.