SafetyCloud Marketing Specialist, Midrand at SafetySA

Responsibilities
Campaign Management and Marketing Execution

• Develop and execute integrated marketing campaigns across Facebook, TikTok, Youtube and any other B2C channel
• Manage campaign planning, timelines, budgets, and deliverables to ensure successful execution.
• Support the launch of new products, services, courses, and business initiatives.
• Drive lead generation, customer acquisition, customer retention, and brand awareness activities.
• Ensure marketing activities align with divisional objectives and overall business goals.
• Monitor campaign effectiveness and implement optimisation strategies where required.

Content Development and Digital Marketing

• Develop and manage content across digital and social media platforms 
• Create and coordinate content including course promotions, thought leadership articles, case studies, customer testimonials, blogs, videos, graphics, and email campaigns.
• Develop B2B marketing collateral including whitepapers, brochures, presentations, proposals, and compliance-related content where needed
• Manage website content updates and ensure brand consistency across all digital channels.
• Support the creation and execution of high-volume consumer marketing content for B2C audiences.
• Ensure all content aligns with company brand standards and marketing objectives.

Community Management and Customer Engagement

• Provide guidance and support to the Community Management team member.
• Monitor and oversee online customer engagement across social and digital platforms.
• Ensure customer enquiries and sales-related queries are responded to effectively and escalated appropriately.
• Support the growth and engagement of online communities to enhance customer experience and brand loyalty.
• Monitor customer sentiment and identify opportunities for improved engagement.

Sales and Business Development Support

• Support Business Development and Sales teams with marketing collateral, proposal content, case studies, presentations, and campaign-generated leads.
• Collaborate with internal stakeholders to support lead nurturing and sales conversion activities.
• Assist with customer acquisition strategies and demand generation initiatives.
• Provide marketing support for strategic business growth initiatives.

Event Management and Stakeholder Engagement

• Coordinate and support marketing activities for conferences, exhibitions, corporate events, and training initiatives.
• Manage event promotion, logistics coordination, and post-event reporting.
• Build and maintain strong relationships with internal stakeholders, suppliers, agencies, and service providers.
• Ensure effective communication and collaboration across all business units.

Reporting and Performance Analysis

• Monitor and report on campaign performance across all divisions.
• Produce weekly, monthly, and ad hoc marketing performance reports.
• Track key marketing metrics and provide recommendations for continuous improvement.
• Utilise analytics and reporting tools to measure campaign effectiveness and ROI.
• Provide marketing insights and recommendations to support business decision-making.

Agency and Supplier Management

• Manage external agencies, content creators, and marketing suppliers.
• Ensure delivery of high-quality marketing assets within agreed timelines and budgets.
• Maintain effective supplier relationships and service standards.
• Oversee content production processes and quality control.

Team Support and Leadership

• Provide day-to-day direction and guidance to graphic designers, interns, and other supporting team members.
• Support the development of junior marketing resources through coaching and knowledge sharing.
• Contribute to the continuous improvement of marketing processes and best practices.
• Demonstrate leadership behaviours and readiness for future people management responsibilities.

Requirements

Qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or a related field is essential.
• Alternatively, an IMM qualification in Marketing or a related discipline will be considered.
• Relevant professional marketing certifications will be advantageous.

Experience:

• Minimum 5–7 years' marketing experience across both B2B and B2C environments, B2B is optional. B2C is mandatory.
• Proven experience managing integrated marketing campaigns from strategy through execution and reporting.
• Strong experience supporting sales and business development functions through lead generation and demand creation initiatives.
• Demonstrated experience managing multiple stakeholders, projects, brands, or business units simultaneously.
• Experience in performance marketing, customer acquisition, campaign optimisation, and marketing analytics.
• Experience working with external agencies, suppliers, and service providers.
• Experience supporting new product, service, or course launches.
• Demonstrated ability to operate as a senior individual contributor with leadership potential and the ability to take on people management responsibilities in the short to medium term.

Skills:

• Strong project and campaign management skills.
• Excellent verbal and written communication skills.
• Exceptional stakeholder management and relationship-building skills.
• Strong content planning, copywriting, and storytelling abilities.
• Digital marketing and social media management expertise.
• Strong analytical and problem-solving skills.
• Ability to interpret marketing data and convert insights into actionable recommendations.
• Strong organisational and time management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• High attention to detail and quality standards.
• Leadership, coaching, and mentoring capability.

Knowledge:

• Marketing campaign management principles and best practices.
• Performance marketing and lead generation methodologies.
• Digital marketing, social media, and content marketing strategies.
• Customer acquisition and customer engagement practices.
• Marketing analytics, reporting, and ROI measurement.
• Project management principles.
• Brand management and corporate communications.
• Website content management and optimisation practices.
• Marketing automation and customer relationship management processes.
• Industry trends and emerging marketing technologies.

Systems and Tools:

• Working knowledge of CRM and marketing automation platforms such as HubSpot, Salesforce, ActiveCampaign, or similar systems.
• Google Analytics 4 (GA4).
• Google Tag Manager.
• Meta Business Suite.
• LinkedIn Campaign Manager.
• Power BI or similar reporting and visualisation tools.
• Content Management Systems (CMS) such as WordPress.
• Email marketing platforms.
• Social media scheduling and content management platforms.
• Microsoft Office 365 Suite, including Excel, PowerPoint, Outlook, and Teams.
• Working knowledge of AI-enabled marketing and content creation tools will be advantageous.