Sales Consultant Hospitality - Wadeville at Distell

Purpose Statement of the Position

• To promote and sell Distell Brand portfolio within Hospitality channel by driving brand awareness and building brands in line with strategic objectives

Key Performance Areas would include, but are not limited to:

Strategic & Financial Results

Market share

• Drive and maintain Power pack compliance
• Drive and maintain Accessibility, Availability and Activation
   

Operational Results

Own and Manage endorsement strategy

• Brand portfolio approach - Predominantly wine focus and Secondary focus on Luxury spirits
• Drive power pack compliance agreements with customers
• Implement gourmet evenings, wine tastings
• Wine list focus
• Waiter and barmen training
   

Customer & Relationship Results

Build partnerships with customers

• Call strike rate
• A score compliance vs non compliance
   

Innovation & Improvement Results

• Drive continuous improvement and implement business improvement initiatives
• Share and implement new ideas regarding sales and improving effectiveness of sales force
   

Leadership Results

Take responsibility for own development and contribute to team effectiveness

• Displaying the Distell values
• Take responsibility for personal improvement and skills development
   

The successful candidate must have the following experience/skills:

• Relevant Tertiary Education
• Matric qualification
• 2-3 years FMCG experience in similar environment
• Flexible 44 working hour week
• Ability to work weekends / Public Holidays when necessary and / or Promotions
   

Demonstrates proficiency in the following functional competencies:

• Persuasive selling skills & negotiations - Influence the customer through linking product features and benefits to specific customer needs
• Sales Commercial Insights - Awareness and understanding of the implications of fundamental commercial implications on day-to-day decisions
• Sales process management - Understand the primary key drivers of sales in different channels
• Sales Product Knowledge - Product relevance by channel, cluster and tier understood and applied
• Sales strategies and plans to sustain brand growth - Has an awareness of sales strategic planning process in Distell and understands all the components that impacts sales and brand growth
• Sales Technology Application - Demonstrate an understanding of how technology works within the sales process