Define the channel size, key customers and commercial aspirations
Evaluate channel coverage and cost efficient route to market per customer and combined channel
Develop the picture of success p
Distell is a great company rooted in South Africa, crafting leading liquor brands for people to enjoy responsibly at every occasion the world over. We create exceptional brands with strong consumer focus offering real value for money across the pricing continuum.
Distell Group Limited is Africaâ€™s leading producer and marketer of spirits, fine wines, ciders and ready-to-drinks. Distell employs about 5 300 people worldwide and has an annual turnover of R19,6 billion.
We craft distinctive alcoholic beverage brands, enhance memorable moments and inspire responsible enjoyment. The value we create enriches the lives of our people, shareholders and the communities within which we live and work.
We are a proud African alcoholic beverages company with heritage, global reach, world-class people and the ability to do extraordinary things!
Customer and consumer focus â€“ We are passionate about our customers and consumers. Courage â€“ We are enterprising and courageous in the way we tackle challenges and opportunities. Responsibility â€“ We take ownership of our words, actions and commitments. Respect â€“ We respect peopleâ€™s views, attitudes and opinions. Integrity â€“ We act with integrity at all times. Collaboration â€“ We are one Distell team!