Sales & Data Insights Analyst at RCL Foods

• We are seeking a Sales & Data Insights Analyst to join the Growth Division in Durban, reporting to the National Sales and Digital Reporting Manager.
• The purpose of the role is to leverage internal and external data to deliver actionable customer, consumer and channel insights that support effective decision-making and business growth. The incumbent will conduct quantitative and qualitative analysis, identify market opportunities, and provide insight-led recommendations to support strategy development, sales force effectiveness, customer engagement and category growth.
• The role will also support customer briefs, innovation projects, lead generation, new business opportunities, promotional effectiveness and ROI analysis, ensuring data-driven decision-making across the business.

Minimum Requirements    

• Matric with Mathematics.
• BCom qualification in Finance, Economics, Statistics or a related analytical field.
• Minimum 2 years' experience in a Data Analyst, Market Research or similar analytical role.
• Advanced Power BI proficiency is essential.

Duties & Responsibilities    
Data, Insights & Research

• Gather, analyse and interpret internal and external data to generate actionable customer, consumer and market insights.
• Develop and maintain research repositories and insight platforms to improve data accessibility across stakeholders.
• Conduct quantitative and qualitative research to support business, customer and innovation initiatives.
• Monitor market, customer and channel performance, identifying trends, risks, opportunities and recommendations.

Customer Insights & Innovation

• Translate data into compelling customer and consumer narratives that support business growth.
• Support customer briefs through insight generation and research-driven recommendations.
• Lead and coordinate innovation projects and customer engagement initiatives, including insight development, product concepts, workshops and presentations.
• Manage and enhance customer targeting and segmentation models to optimise sales effectiveness and ROI.

Data Management & Business Support

• Partner with internal teams and external data providers to maximise data quality, integration and reporting effectiveness.
• Deliver actionable insights on distribution, rate of sale, penetration, pricing, profitability and growth opportunities.
• Support resource allocation, outlet targeting and strategic decision-making through data-driven analysis.

Marketing & Commercial Support

• Provide market and category insights to inform new product development, promotional effectiveness and commercial strategies.
• Assess investment returns, track market performance and support pricing and competitive intelligence activities.
• Supply channel and customer performance information to support sales, marketing and supply chain decision-making.

Financial & Operational Support

• Support ROI modelling, profitability analysis and business case development to drive sustainable growth.
• Collaborate with cross-functional teams to ensure data-driven planning, execution and strategy development.

Stakeholder Engagement

• Build strong relationships with internal teams, customers and external partners, acting as a subject matter expert in data and insights.
• Present insights and recommendations to stakeholders to support business and customer objectives.

Key Performance Indicators (KPIs)

• Achievement of business and SIA targets.
• Quality, accuracy and effectiveness of insights, analysis and recommendations delivered to the business.

Deadline:27th July,2026