AltGen exists in the nexus between energy and people - Jobs. Since the development of the renewable energy market in Africa, the AltGen team have actively recruited and deployed the best skills and expertise in the industry throughout Africa.
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Our client is seeking an experienced Sales Director to lead and accelerate growth across the Middle East and Africa within the residential, commercial, and industrial sectors. The role will focus on driving regional sales performance, expanding market presence through Distribution, EPC, and Installer channels, and translating business strategy into strong commercial execution.
The successful candidate will have a proven background in building and leading high-performing sales teams, shaping go-to-market strategies, and developing strategic partnerships across the renewable energy sector.
Main Responsibilities
Lead, develop, and scale the SSA and MENA sales organization, including direct sales teams and distribution channels to ensure achievement of regional sales targets
Develop and implement effective sales strategies for residential, commercial, and industrial market business
Own regional business development activities in coordination with Marketing, translating market insights into actionable growth initiatives
Drive profitable revenue growth for solar equipment and solutions across the SSA and MENA regions
Personally manage strategic key accounts and high-value opportunities to strengthen long-term partnerships and market positioning
Build, develop, and govern a high-performing channel partner ecosystem across SSA and MENA
Identify, structure, and execute new business opportunities to accelerate growth across market segments
Collaborate closely with Planning, Order Execution, and Credit teams to ensure accurate forecasting, product availability, seamless order processing, and on-time delivery
Define and track performance metrics, analyse customer needs, and enhance customer satisfaction and retention
Act as a senior brand ambassador with key customers, partners, and market stakeholders
Ensure compliance with internal policies, governance standards, and local regulations across the region
Requirements
Degree in Business Administration, Engineering, or related field
Minimum 10 years of PV equipment sales experience across different channels
Minimum 5 years of international leadership experience
Deep knowledge of PV technology and projects
Strong understanding of regional markets and key industry players
Experience in value selling and implementing sales penetration strategies
Established solar industry network across SSA and MENA
Strong leadership and team management capability
Ability to analyse sales performance and market trends
Willingness and ability to travel frequently
Excellent oral and written communication skills
Fluency in English; additional languages advantageous
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