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  • Posted: Oct 6, 2025
    Deadline: Not specified
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  • In Africa our strategy is to grow Diageo’s leadership across beer and spirits by providing brand choice across a broad range of consumer motivations, profiles, and occasions. We are focused on growing beer faster than the market and accelerating the growth of spirits through continued investment in infrastructure and brands with mainstream spirits b...
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    Sales Manager

    About the role: 

    • To lead a highly effective team of sales representatives in On-Trade to win market share for Diageo and outperform the competition.
    • People management; coaching; networking and influencing; communication; selling skills; planning; negotiating; training and development; performance management; systems; problem solving, commercial acumen, collaboration, etc.

    Role Responsibilities: 

    • Manage execution of the Formal On-Trade Strategy as per defined standards of excellence in Business Plans and Cycle activity.
    • Plan for sales effectiveness on a quarterly basis to achieve KPIs.
    • Measure and review sales out performance. 
    • Build relationships with key On Trade and Redistributor customers.
    • Manage sales budget and comply with Measurement and Evaluation business principles for the team.
    • Full On-Trade database accountability.
    • Effectively recruit, coach, develop and motivate people for a high performance culture.
    • Build collaborative relationships with key internal stakeholders (Customer/Brand Marketing, Reserve, National Accounts, Off Trade, Sales OPS and HR).

    Experience / skills required: 

    • 3-5 years Sales experience, including people leadership
    • Commercial experience in FMCG is advantageous
    • Suitable degree
    • Valid Driver’s license

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Diageo on diageo.wd3.myworkdayjobs.com to apply

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