Sales Manager l - External at Macsteel

Job Advert Summary    

• Macsteel Cape Town is looking for a driven and commercially focused External Sales Manager to lead and support the External Sales team in driving sales growth, market development, and customer retention within the region.
• The successful candidate will be responsible for developing new business opportunities, managing key customer relationships, identifying market trends, and ensuring the branch achieves its sales and profitability targets. The role requires a strong leader with excellent sales ability, sound commercial understanding, and the ability to build long-term customer relationships in a competitive market.
• The ideal candidate must be proactive, customer focused, and capable of leading a high-performing sales team while maintaining strong operational and commercial alignment across the business.

Minimum Requirements    

• Grade 12 / Matric (Essential)
• Relevant Diploma, Advanced Certificate, or Degree in Sales, Business Management, Marketing, or related field (Advantageous)
• Minimum 5 years’ experience within a steel, manufacturing, roofing, or related sales environment.
• Minimum 3 years’ experience in an External Sales management or supervisory role.
• SAP proficiency advantageous.
• Intermediate Microsoft Excel, Word, Outlook, and PowerPoint skills required.
• Strong leadership, communication, negotiation, and relationship-building skills.
• Valid Code B driver’s licence required.

Duties and Responsibilities    
Sales & Market Development

• Lead and manage the External Sales team to achieve branch sales and GP targets.
• Identify and develop new business opportunities, customers, and projects.
• Grow market share through customer engagement and market development initiatives.
• Monitor competitor activity, market trends, and pricing structures.
• Ensure achievement of branch sales budgets and profitability objectives.

Customer & Stakeholder Management

• Build and maintain strong relationships with customers and key stakeholders.
• Conduct regular customer visits and key account engagements.
• Resolve customer queries and service-related issues professionally and efficiently.
• Liaise with internal departments to ensure customer requirements are met.

People Management

• Lead, coach, and support the External Sales team.
• Monitor team performance and accountability.
• Conduct performance discussions and identify development requirements.

Compliance, Safety & Quality

• Ensure compliance with company policies, procedures, and SHEQ requirements.
• Maintain high standards of professionalism, ethics, and accountability.