Sales Manager: : Liquor at The Coca-Cola Company

Job Description    

• Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity looking for a talented individual with relevant skills and experience for a Sales Manager: Liquor role. The successful candidate will report directly to the Area Sales Manager: Liquor in Midrand.

Key Duties & Responsibilities    
To lead the sales team to develop the market in the area of accountability by providing excellent customer service while meeting and exceeding the business objectives.

Drive Business Objectives

•  Ensure the implementation of promotions and brand campaigns.
•  Create and drive the annual Sales plan to meet and exceed volume targets.
•  Execute channel plans and ensure implementation of Right Execution Daily (RED) model.
•  The effective management of the operations and sales budget.
•  Drive brand pack availability and pricing targets.
•  Build and manage a healthy relationship with customers in order to drive business strategy.
•  Implement the Route to Market Strategy (RTM) to meet and exceed targets for the sales team.
•  Support the delivery of the merchandising and market execution strategy, to deliver excellence in trade execution.

People Management

•  Support and collaborate with sales teams in order to meet customer needs, conduct regular trade visits and drive issue resolution from head office.
•  Effective management of team to ensure employees are appropriately rewarded and recognised to enable optimal talent retention.
•  Ensure the summative CAP competence is completed and maintained by supporting the sales teams in achieving their respective training needs.

Administration

•  Ensure the effective management of all company assets (coolers, vehicles and equipment) to ensure that assets are maintained and verified on schedule, for optimal functioning and return on investment.
•  Ensure that master data is updated regularly and aligned to business requirements and processes.
•  Execution managed in the trade by, inter alia, ensuring that identified reporting technology (such as Margin Minder and CCBSA Mobile) is utilised and optimised daily as the key reporting tool to ensure call adherence, time in outlet and excellent execution.

Skills, Experience & Education    
Qualifications and Experience:

•  A 3-year Marketing or Sales degree or diploma. Or an equivalent qualification.
•  Post graduate studies will be an added advantage.
•  A minimum of 3 years sales experience in a Liquor environment, none negotiable.
•  Previous management experience would be an advantage.
•  Valid code 8 drivers’ licence, unendo

Competencies:

Knowledge

•  Knowledge of the market.
•  Sales or Marketing principles and practices.
•  Relevant company policies and procedures.
•  Relevant business systems.
•  Product knowledge.
•  Business vision and objectives.
•  Route to Market (RTM) principles.
•  Market execution standards, tools and measures.
•  Customer service standards.
•  Distribution systems.

Skills

•  Intermediate computer skills (Microsoft Office applications).
•  Ability to manage self and territory.
•  Strong planning and organising skills.
•  Ability to prioritise.
•  Ability to lead and motivate.
•  Ability to delegate.
•  Ability to co-ordinate.
•  Ability to influence.
•  Ability to negotiate.
•  Ability to make decisions.
•  Effective verbal communication skills.
•  Ability to interact on all levels.
•  Well-developed social judgement.
•  Intermediate financial ability.
•  Analytical ability.

Attributes or Attitudes

•  Self-motivated.
•  Agile.
•  Energetic.
•  Innovative.
•  Dynamic.
•  Positive.
•  Resilient.
•  Influential.
•  Methodical.
•  Inspirational.
•  Punctual.
•  Assertive.
•  Decisive.
•  Persistent.
•  Social.

General    

• The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing. Interested applicants, who meet the above employee specifications, should please apply.