Sales Performance Analyst at Diageo

About the role:

• The role supports all channels to drive Everyday Great Execution standards.
• The role acts as a business partner to the Heads of Channel within the Commercial functions to drive great insights through executional reporting to ensure quicker decisions are made. To handle performance from total business perspective all the way down to store level and instil accountability at all levels.
• Be the point of contact for Sales Ops to drive the correct level of execution standards by Channel. Be the key contact to CP&A to ensure Tracking elements are briefed on time and objectives are measured as agreed and signed off.

Drive correct level of Reporting, focusing on exceptions, to ensure gaps are identified and closed to drive business NSV.

Role Responsibilities: 

• Sales Systems: Collaborate with the Sales Team and Data Specialists to integrate, develop and implement systems solutions to increase commercial results through improved KPI measurement and reporting, and business processing capability.

Drive insights from gap analysis measures

• Analyze outlet execution reports, address gaps, find opportunities, risks, and propose action plans.
• Develop Data measurement comparison reporting that highlight if there is improvement on executions and implementation of plans during specific periods of the year/month.
• Ensure consistency in reporting and actionable execution plans by channel and segment.
• Develop streamlined processes by recommending standards and procedures resulting in improved efficiencies and increased accuracy.

Systems reporting and analysis to facilitate strategic growth.

• Facilitate alignment of business strategy with customer strategy
• Analyse operational intelligence to ensure accuracy and provide meaning and trends.
• Generate and analyse reports and provide feedback on reporting when necessary.
• Explore and identify new business opportunities and make recommendations for action.
• Provide monthly reports on key KPI’s being tracked by the Sales team, highlighting areas of concern and opportunity.
• Align reports to business objectives.
• Collaborate with Capability Manager to develop relevant training materials (assist in training where required)
• Customer Market and KAM team – align to Global training.

Facilitate operational excellence. 

• Understand the expectations of stakeholders.
• Monitor and measure operational activities and key outputs.
• Supporting Execution activity by providing Insights for trade team
• Supporting the team with National or Quarterly Dashboards
• Provide support to KAM and Divisional Teams
• Engage with sales operational team to facilitate and support achievement of excellence.
• Ensure the integrity of data.
• Work with Commercial MD lead to align data across all Platforms
• Trax insights and Pricing
• 3rd Party capability audit
• Identify projects to streamline areas for improvement.

Compliance

• Learn and follow applicable procurement agreements, licenses, legislation, regulatory policies, internal policies, and procedures, etc.

Experience / skills required: 

• Commercial Graduate Degree Qualification – Business Related
• Driver’s license

Experience

• Experience in Commercial (Minimum 2-3 years) working in sales and or customer marketing is a prerequisite.
• Basic experience in Planning functions (minimum 1-2 years)
• Work within a virtual team, cross functionally and with a high sense of initiative and ownership, being self-sufficient and independent.
• Category and competitor knowledge
• Basic understanding of our industry, the channels in which our products are sold, in-store requirements and account specific marketing.
• Familiarity with market measurement data and interpretation into actionable insights
• Project Management Expertise
• Build collaborative and influential relationships with peers in Commercial.
• Strong analytical skills, systems proficiency, and data handling expertise

Key Skills

• Commercial Competence
• High cognitive ability
• Support operational efficiency, allowing for quick decision-making that aligns with and accomplishes goals promptly.
• Promote operational simplicity, empowering decisions to be made, aligned to and delivered swiftly.
• Good Decision Quality
• Drive for results
• Peer relationship building skills.
• Proven commercial acumen with strong focus on financial foresight and analytical skills, with the ability to translate into actionable insights.
• Proven proficiency in Business Intelligence (BI) tools