Sales Representative (Equine & Animal Feed) at Kontak Recruitment

• An established animal feed and equestrian retail business based in Chartwell requires a knowledgeable and customer-focused Sales Representative to promote and sell its extensive range of horse feed, animal feed, supplements, equestrian products and related supplies. The position has a strong equine focus and requires someone who genuinely understands horses, their nutritional needs and the different feeds used across life stages, workloads and disciplines. The successful candidate will provide informed product guidance, build lasting relationships with horse owners, stable yards, trainers and other animal owners, and grow sales through excellent service and proactive business development. The company also supplies feed and products for livestock, poultry, pets and other small animals.

Minimum Requirements:

• Matric or an equivalent qualification
• Valid driver’s licence and own reliable vehicle
• Proven sales experience, preferably within the equine, animal feed, agricultural, pet-care or related industry
• Extensive practical knowledge of horses is essential
• Strong understanding of horse feed, supplements and general equine nutritional requirements
• Able to discuss feeding requirements according to a horse’s age, condition, workload and activity
• Experience working with horses, stable yards, equestrian centres, riding schools, trainers or horse owners
• Knowledge of feed and products for livestock, poultry, pets or other animals would be advantageous
• Confident and knowledgeable when advising customers and recommending suitable products
• Strong customer-service, relationship-building and communication skills
• Sales-driven and comfortable working towards monthly targets
• Able to identify new business opportunities and develop a loyal customer base
• Comfortable conducting both face-to-face and telephone-based sales
• Proactive, self-motivated and able to work with limited supervision
• Good administrative, quotation, order-processing and follow-up abilities
• Computer literate, with working knowledge of Microsoft Office and sales or point-of-sale systems
• Willing and able to travel to customers, stable yards and equestrian facilities when required

Duties and Responsibilities:

• Sell horse feed, supplements, animal feed and related equestrian and animal-care products
• Assist customers in selecting suitable feed and products according to their animals’ requirements
• Provide knowledgeable guidance on the company’s different equine feed ranges
• Explain product features, feeding guidelines and benefits clearly and responsibly
• Build and maintain relationships with horse owners, trainers, stable yards, riding schools and equestrian businesses
• Develop relationships with livestock owners, breeders, farmers and other animal-product customers
• Identify and pursue new sales opportunities within the equine and broader animal-feed market
• Contact prospective customers and introduce the company’s product range and services
• Conduct customer visits and product presentations where required
• Prepare quotations, process orders and follow up with customers
• Achieve agreed monthly sales and commission targets
• Follow up on enquiries, outstanding quotations and repeat-order opportunities
• Maintain accurate customer, sales and order information
• Keep customers informed about product availability, new ranges, promotions and special offers
• Monitor customer requirements and recommend suitable alternative products when necessary
• Work closely with management, purchasing, stock and delivery teams to ensure accurate order fulfilment
• Assist with resolving customer queries and product-related concerns professionally
• Stay informed about developments in equine nutrition, animal feed and relevant product ranges
• Attend equestrian events, agricultural shows, demonstrations or promotional activities when required
• Provide regular sales, customer-activity and business-development reports to management