Sales Representative Potchefstroom at The Heineken Company

Purpose of the Job:

• To sell and promote Heineken Beverages' Brand portfolio by creating brand awareness and building brands in line with strategic objectives.

Key Responsibilities:

• Maintaining and developing relationships with existing and new customers. Achieve monthly sales targets through new business and upselling current customers.
• Use data to inform customers’ understanding of which products can help them reach their goals and how to achieve this.
• Identify and pursue new business opportunities and maintain a healthy pipeline for future deals.
• Present products to customers in a professional and knowledgeable manner
• Conducting market research to keep up to date with industry trends and competitor activity.
• Build and maintain a strong brand image.
• Communicate and collaborate with other members of the sales and marketing team.
• Drive and maintain Accessibility, Affordability, Availability and Activation
• Run price driven promotions.
• Maintain call strike rate in accordance with targets.
• Share and implement new ideas regarding sales and improving effectiveness of the sales teams and/ or the effectiveness of marketing activities.
• Take responsibility for personal improvement and skills development.
• Follow Heineken Beverages’ policies and procedures and identify opportunities for continuous improvement.

Job Requirements:

• A bachelor's degree/Diploma in Sales, Marketing, or a related field is preferred. Relevant industry training and certifications are an advantage.
• A minimum of 3 years of sales experience
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• Proven track record of meeting or exceeding sales targets
• Numerical and business acumen experience
• High levels of energy, persistence, drive as well as a sense of urgency.
• The ability to work optimally in a high performance and competitive environment.
• Ability to plan realistically and take action to deliver on time.
• Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills.
• Have a passion for customer service by making clients and their needs a primary focus.
• Strong analytical and problem-solving skills.
• High versatility to adapt to changing environment.
• Ability to effectively manage customer relationships.
• Ability to communicate effectively across all levels.

Demonstrates HEINEKEN Behaviours aligned to role expectations:

Deliver:

• Play to win & celebrate success.
• Deliver the goods.

Shape:

• Think consumer first.
• Make courageous moves.

Connect:

• Champion a culture of belonging.
• Learn, share & reapply.

Develop:

• Have real conversations.
• Embrace learning & growth.

Closing Date: 24/11/2025